Director of Marketing, Culture Campaigns

Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues . We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society.

The Director of Marketing, Culture Campaigns is responsible for developing, executing, and optimizing integrated go-to-market strategies that translate Stand Together's movement priorities into culturally relevant marketing initiatives across music, sports, and entertainment.

Partnering closely with cross-functional leaders, this role develops strategies and activation plans that connect messaging, content, creators, partnerships, channels, and experiences into cohesive audience journeys that build awareness, credibility, social proof, and participation. The Director leads marketing efforts across internal capabilities and external partners, continuously refining strategy and execution through measurement, experimentation, and learning.

Success in this role requires exceptional go-to-market leadership and the ability to translate strategic priorities into integrated marketing programs, identify and activate high-value cultural opportunities, mobilize cross-functional capabilities, and deliver measurable results with speed, discipline, and creativity. The ideal candidate combines strong marketing instincts, deep cultural fluency, and a proven ability to build marketing campaigns that drive audience engagement and influence behavior.

Illustrative Culture Campaigns include: WAY Campaign, One Million Strong, "Atlanta Changemakers"