Director, Web Strategy & User Experience

PLEASE NOTE: Your application will expire one year from the time of submission. Please feel free to apply to any other positions for which you may qualify.

Our team members enjoy competitive salaries, a well-rounded benefits package, generous paid time off (including 25 holidays, vacation, and sick leave), and an array of professional development opportunities. We’re always looking to add to our team of more than 3,000 dedicated professionals who are leading online education worldwide with transformative digital solutions – personalized to every student.

Job Posting End Date:

Deadline to apply is 11:59 PM on

09-27-2026

Job Title:

Director, Web Strategy & User Experience

Contract Type:

Employee

Annual Salary:

$89,633.00 - $197,193.00 (Support staff s alary will be based on internal equity and experience)

Location:

FL - HOME OFFICE

Job Description Summary:

Our Mission is to equip students for success by developing and delivering highly effective digital learning through an intuitive online platform.

FLVS does not discriminate in admission or access to, or treatment or employment in its programs and activities on the basis of race, color, religion, age, sex, national origin, marital status, disability, genetic information or any other reason prohibited by law.

The Position:

Position General Summary:

The Director, Web Strategy & User Experience leads the vision, governance, optimization, and ongoing management of the organization’s three external-facing websites. This role is responsible for developing and executing a multi-year web strategy that advances organizational goals, strengthens the user experience, and supports organizational growth. The Director serves as the primary owner of the web ecosystem, balancing long-term strategic planning with the day-to-day operational needs of the organization. Working closely with internal stakeholders, senior leadership, technology teams, and external partners, the Director ensures the websites remain effective, accessible, scalable, and aligned with organizational priorities and customer needs.

Essential Position Functions:

Own and drive the vision, strategy, governance, budget, and multi-year roadmap for the organization’s three websites, ensuring alignment with organizational goals and user needs.

Develop and maintain a comprehensive website strategy that balances long-term innovation and modernization with ongoing organizational requirements and operational priorities.

Serve as the primary owner for all website platforms, overseeing site architecture, user experience, content strategy, functionality, accessibility, performance, and continuous improvement initiatives.

Lead website redesigns, platform enhancements, migrations, and other major web initiatives, ensuring projects are delivered on time, within budget, and aligned with strategic objectives.

Manage relationships with website development vendors, technology partners, and consultants, including contract oversight, project prioritization, resource planning, and performance management.

Partner with cross-functional teams to gather organizational requirements, prioritize enhancements, and translate stakeholder needs into scalable web solutions.

Establish and oversee website governance standards, including content management processes, user experience standards, accessibility compliance, quality assurance, and website best practices.

Monitor and analyze website performance metrics, user behavior, search performance, conversion metrics, and customer feedback to identify opportunities for optimization and growth.

Develop strategic recommendations and organizational cases for future website investments, technology enhancements, and digital capabilities based on organizational priorities and data-driven insights.

Ensure a consistent and high-quality user experience across all web properties while supporting evolving customer expectations and organizational objectives.

Lead and manage assigned direct reports for continual improvement in efficiency and effectiveness of the team, while fostering professional growth and development.

Serve as the organization’s web strategy subject matter expert, staying informed on emerging technologies, user experience trends, accessibility standards, content management practices, and web governance best practices.

Meet professional obligations through efficient work habits such as meeting deadlines, honoring schedules, coordinating resources and meetings effectively, and demonstrating respect for others.

All work responsibilities are subject to having performance goals and/or targets established.

(These essential functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job related duties as required.)

Minimum Requirements:

Education/Licensure/Certification:

Bachelor’s degree; or equivalent combination of education and relevant experience

Master’s degree, preferred

Experience:

10+ years marketing experience

Business management, strategic marketing planning, digital marketing

5+ years supervising, managing, and/or leading others with demonstrated increase in responsibilities

Knowledge, Skills, and Abilities (KSA's):

Knowledge of digital channels, specifically web, eCommerce, Email/CRM, digital marketing, and developing integrated marketing plans

Ability to analyze complex data sets, and develop insights and recommendations, plans of action, and formulate alternative resolutions and improvements

Ability to work with and through people to establish goals, objectives, and action plans

Ability to meet deadlines and handle diverse tasks simultaneously using prioritization and delegation

Demonstrated interpersonal and leadership skills

Excellent verbal and written communication skills

Excellent project management skills

Excellent leadership capabilities, including the ability to work effectively with and influence team members, management, clients and other external groups

S tr o n g a b i l ities in str a te g ic a n d in n o vat i ve t h i n ki n g pr o cesses

Ability to make sound decisions and recommendations within established guidelines

Ability to organize, prioritize, and meet aggressive deadlines

CORE COMPETENCIES FOR SUCCESS:

JOB KNOWLEDGE AND SKILLS

Team member carries out essential job functions with accuracy, engages in ongoing and relevant professional learning, applies new knowledge effectively, and demonstrates mastery of job-specific skills

In addition to the above, supervisors will set clear performance expectations, provide regular feedback, recognize high performance, address underperformance, and support employee learning and development

PRODUCTIVITY

Team member produces high quality work, meets organizational and departmental deadlines, balances multiple responsibilities, manages time effectively, and seeks ways to improve processes and productivity

In addition to the above, supervisors will successfully manage team projects and deadlines, foster a positive team culture, empower autonomy, and balance team workload effectively

COMMUNICATION

Team member communicates clearly in written and verbal formats, collaborates effectively, demonstrates professionalism in all interactions, exhibits strong interpersonal skills, and contributes to a positive team and professional community

In addition to the above, supervisors will model strong communication skills and leverage interpersonal skills to build relationships and sustain a strong professional community

CUSTOMER FOCUS

Team member addresses the needs of internal and external customers, analyzes problems effectively, contributes to innovative solutions, seeks opportunities for improvement, and successfully adapts to change

In addition to the above, supervisors will create and support action plans and strategies to achieve organizational goals, make informed decisions