EMAIL MARKETING SPECIALIST

• ABOUT THE ROLE
• Byte&Kite is a digital marketing agency helping clients across a range of industries grow through effective digital marketing and customer engagement. As an Email Marketing Specialist, you will build and manage lifecycle email programmes across multiple client accounts, covering segmentation, automation, campaign planning, testing and deliverability. You will work closely with writers, designers and client teams to create email programmes that drive measurable engagement, conversions and revenue.

WHAT YOU WILL DO

Build, manage and optimise automated email flows across multiple client accounts

Own segmentation strategy and maintain healthy, engaged subscriber lists

Develop campaign calendars aligned with client goals, customer journeys and key business priorities

Create and manage lifecycle programmes including onboarding, nurture, retention, re-engagement and other triggered communications

Design and run structured A/B tests across subject lines, content, offers, timing, segmentation and other variables

Evaluate test results using appropriate sample sizes and meaningful performance metrics

Monitor deliverability, including sender reputation, authentication and engagement signals, and troubleshoot issues when they arise

Work with writers and designers to develop effective campaign assets and ensure they are aligned with the overall strategy

Track email performance and report on conversions and revenue attributed to email, not open rates alone

Identify opportunities to improve engagement, conversion and customer retention through email

Keep client email programmes aligned with relevant privacy, consent and deliverability requirements

WHAT WE ARE LOOKING FOR

3+ years of hands-on email marketing experience

Experience managing email programmes across multiple campaigns, audiences or client accounts

Hands-on experience with platforms such as Klaviyo, HubSpot, Braze or similar ESPs

Strong experience building and optimising automated lifecycle journeys beyond basic drip sequences

Practical understanding of deliverability, including SPF, DKIM, DMARC, sender reputation and troubleshooting

Experience developing segmentation strategies based on customer behaviour, lifecycle stage and engagement

Strong analytical skills and experience evaluating email performance, conversions and revenue

Disciplined approach to A/B testing and ability to interpret results accurately

Comfortable collaborating with writers, designers and other marketing specialists

Able to explain email performance clearly to clients and recommend actions based on data

• NICE TO HAVE
• E-commerce lifecycle experience; SMS marketing; HTML and CSS for email; CDP experience; experience with customer data and analytics platforms; and familiarity with email deliverability monitoring tools.

• COMPENSATION AND BENEFITS
• Competitive compensation based on experience and qualifications, with the full package discussed during the interview process. Professional development and training opportunities. Fully remote across US time zones, with additional company benefits discussed during the interview process.

• HIRING PROCESS
• Application review - 30-minute conversation - paid practical exercise - discussion of your work with the team - offer.

• EQUAL OPPORTUNITY
• Byte&Kite is an equal opportunity employer. We consider all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. If you need an accommodation at any stage of the process, contact our recruiting team and we will arrange it.

Location: Remote