Executive Creative Director

About Liquid I.V.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

About our Team:

We are a world-class team of innovators and passionate change-makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.

At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.

Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.

About the role:

The Executive Creative Director is responsible for defining and scaling Liquid I.V.’s creative vision, brand identity and creative operating model. This leader will establish the systems, talent, agency partnerships and creative standards required to deliver best-in-class work at the speed and scale of a modern consumer brand.

Reporting into the VP of Marketing, this role leads both the internal creative organization and external creative agency ecosystem, ensuring every consumer touchpoint including integrated campaigns, retail, social content, innovation, packaging, digital commerce, and emerging platforms focused on building long-term brand equity while driving commercial performance.

The ideal candidate combines visionary creative leadership with operational rigor, balancing strategic brand stewardship with high-volume execution in a fast-paced, high-growth environment.

Functions and duties of this role include, but not limited to:

Creative Vision

Translate brand positioning and business objectives into compelling visual storytelling and content systems.

Continuously evolve the brand’s creative expression to remain culturally relevant and visually differentiated.

Brand Systems & Creative Governance

Own Liquid I.V.’s visual identity, verbal expression, creative principles and brand standards

Develop scalable brand systems, toolkits and creative guidelines that ensure consistency across internal teams, agency partners and global markets

Build enduing creative assets that increase efficiency while strengthening long-term brand equity

Creative Ecosystem Leadership

Design and lead a hybrid creative operating model balancing internal capabilities with external agency partners

Determine the appropriate execution model for every initiative based on strategic importance, speed, specialization and scale

Lead agency selection, scopes of work, creative evaluations and ongoing performance management

Ensure seamless collaboration across in-house teams, production partners and creative agencies to maximize efficiency without sacrificing quality

Build scalable workflows that eliminate duplicated work and accelerate creative delivery

Campaign & Launch Leadership

Lead the creative development and execution of all Tier campaigns, product launches, and innovation initiatives.

Oversee the creation of fully integrated asset ecosystems, including retail displays, POS materials, paid and organic social, performance creative, PDP imagery, email, and D2C content.

Direct large-scale campaign toolkits to ensure global scalability and market adaptability.

Partner with Integrated Marketing and Brand teams to ensure cohesive storytelling across digital, retail, and experiential touchpoints.

Portfolio, Packaging & Innovation Design

Develop cohesive creative systems across multiple product paltforms and innovation pipelines

Ensure each product platform has a distinct role within the broader brand architecture while maintaining one unified brand identity

Oversee all packaging design for new and existing products, ensuring alignment with brand identity, regulatory requirements, and market trends.

Direct the development of renders and visualization assets for innovation research, commercialization, and sell-in presentations.

Ensure packaging remains a competitive advantage through impactful shelf presence and clear consumer communication.

Content Studio & Social-first Creative

Develop platform-native creative strategies across Instagram, YouTube, TikTok, retail media and emerging platforms

Balance campaign-level storytelling with always-on content production

Partner closely with Social, Influencer, and Performance Marketing to ensure creative is optimized for engagement and business performance

Digital, E-Commerce & Performance Creative

Guide the development of conversion-driven creative assets for D2C, eCommerce, and omni-channel platforms.

Ensure PDP imagery, performance marketing assets, and digital content meet best-in-class standards for both brand storytelling and commercial effectiveness.

Partner with performance and analytics teams to leverage data insights that inform creative optimization and testing strategies.

Team Leadership & Organizational Development

Lead, mentor, and inspire a multidisciplinary in-house creative team across art direction, packaging and digital design, copy, and production.

Establish clear creative processes, workflows, and quality control standards to support scale and efficiency.

Foster a highly collaborative creative culture centered around curiosity, feedback and continuous improvement

Establish KPIs and creative performance metrics to evaluate impact and inform future strategy.

Provide regular coaching, performance feedback, and professional development opportunities.

Cross-Functional Collaboration & Operational Excellence

Partner closely with senior leadership to align creative strategy with broader business objectives.

Build a culture of transparency, accountability and partnerships across Marketing, Innovation, Media, Sales, Ecomm and Insights

Design workflows that enable the volume, variety and speed across multiple business priorities

Build team structures, roles and resource models that optimize creative output

Balance internal capacity with external partners to maximize efficiency

Qualifications:

The successful candidate will have the following qualifications:

10+ years of progressive experience in creative leadership roles, preferably within consumer goods, health and wellness, beverage,