Field Marketing

Key Responsibilities

1. Offline & On-Ground Marketing

• •Plan and execute education fairs, university visits, school/college seminars, workshops, and counselling events .
• •Coordinate logistics, collaterals, registrations, and on-ground branding for events.
• •Support city-level and centre-level marketing initiatives.

2. Brand & Marketing Collaterals

• •Manage creation, printing, and distribution of:
• •Brochures, flyers, standees, banners, posters
• •Student guides, intake calendars, destination brochures

• •Ensure brand consistency across all offline materials.
• •Maintain inventory of marketing collaterals across centres.

3. University & Partner Marketing

• •Coordinate with international university partners for joint marketing initiatives.
• •Support co-branded campaigns, university days, and info sessions.
• •Manage communication and approvals related to partner branding.

4. Content Coordination (Non-Digital)

• •Coordinate content for:
• •Student testimonials & success stories
• •Case studies, visa success highlights
• •Counsellor-facing sales decks and pitch materials

Work with internal teams or external vendors for copy, design, and printing.

5. Counsellor & Sales Enablement

• •Create and update sales support materials for counsellors (presentations, FAQs, intake updates).
• •Act as a bridge between marketing and counselling teams.

6. PR, Outreach & Local Visibility

• •Support local PR activities, campus tie-ups, coaching centre partnerships, and community outreach.
• •Coordinate sponsorships, local branding opportunities, and print/media visibility where applicable.

7. Reporting & Coordination

• •Track event participation, footfall, enquiries, and lead handover to counselling teams.
• •Prepare basic marketing activity reports for th e Marketing Lead.
• •Coordinate with vendors, printers, event partners, and internal stakeholders.

Required Skills & Qualifications

Must-Have

• •1–4 years of experience in offline marketing, field marketing, or brand marketing , preferably in overseas education, edtech, or services businesses .
• •Strong coordination and vendor management skills.
• •Excellent communication and stakeholder management abilities.
• •Willingness to travel for events and centre-level activities.

Good to Have

• •Experience in education fairs, student outreach, or B2C services marketing .
• •Familiarity with study-abroad destinations, intakes, and admission cycles.
• •Experience working with universities or international partners.

Ideal Candidate Traits

• •Highly organized and execution-driven
• •Comfortable working with multiple teams and tight timelines
• •Strong attention to detail and brand discipline
• •Proactive, dependable, and hands-on