Factory
Field Marketing Coordinator
San Francisco, CA
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hirly's read of this role
- Role family
- Marketing
- Seniority
- Mid level
- Country
- US
- Work mode
- On-site / unstated
- First seen by hirly
- 10 Sept 2026
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the posting
About the Role
Factory is seeking a Field Marketing Coordinator to partner closely with the sales and marketing teams to drive Factory's value proposition and go-to-market strategy. Key responsibilities include planning, organizing, and executing events and field marketing programs that generate new prospects and advance existing opportunities.
What you will do and achieve
Coordinate Factory-sponsored tradeshows, webinars, dinners, executive roundtables, direct mail campaigns, and field events from end-to-end
Organize team preparation meetings for each event
Project manage landing pages, registration, email campaigns, timelines, and deadlines
Source venues for Factory field marketing events
Closely integrate with marketing and sales, supporting territory needs and executing regional and account-based marketing strategies
Maintain budget tracker for your programs
Assist with creative approaches to marketing Factory programs (live and virtual)
Manage direct mail sends (gifts, swag, giftcards) as well as tradeshow shipments (banners, swag, handouts, deliverables)
Provide reports on campaign performance and track year-over-year program results
Collect and upload program lead data and surveys immediately post-program
Support flagship events like the Agent Native Development Summit
Travel 30-50% domestically
Qualifications
1-3 years event planning and/or marketing experience, ideally at a high-growth SaaS or developer-focused company
Strong project management, time management, and organizational skills
Excellent written and verbal communication skills
Interest in metrics-driven marketing; comfortable tracking results against budget
Salesforce, marketing automation, and AI tools experience a plus
Thrive in fast-paced environments; able to shift priorities and support teammates as needed
A passion for developers, autonomy, and shaping how a new category is understood and adopted
This is an in-office position (5 days/week) in San Francisco (walking distance to Caltrain)
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