Field Marketing Manager, APAC

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We're looking for our founding APAC Field Marketing Leader, someone strategy-strong who can autonomously own a regional function end to end — set the strategy, build the operating system, carry the number, and represent marketing credibly to regional sales leadership and to global marketing leadership at the same time. Not a program manager who executes a plan set elsewhere.

The essential tension to screen for: this person needs the seniority and judgment to lead an org, and the willingness to be a team of one for a while. Regional expansion is planned but the timing isn't fixed, which means for some meaningful period they are writing the doc, running the roundtable, and negotiating with the agency themselves. Scrappy, low-ego, and hands-on — but senior enough to see the whole picture without the support systems a mature regional marketing org would provide.

Regional judgment matters more here than in most field marketing roles. One person cannot serve five sub-regions equally, so the job is fundamentally about sequencing: which markets get real first-party investment, which get partner-led coverage, and which wait. They need to make those calls, defend them to sales leaders in each market, and revisit them as signal comes in.

Partner fluency is not a nice-to-have in this region — it's the primary distribution mechanism. Someone who has only run first-party programs will find the leverage model unfamiliar.

What a successful candidate looks like: a leader who landed in a new region with nothing, picked the right two markets to prove out, used partner and agency capacity to punch well above their headcount, and can point to the pipeline, the operating system, and the team plan they left behind.

Ideal Profiles

The first-in-region builder who then scaled it. Was the founding field or regional marketing hire for APAC at an enterprise software company and grew it into a team. Brings direct experience with both halves of this job. Pressure-test whether they built a durable function or just ran events, and whether they're still willing to be hands-on at the start.

The partner-led regional leader. Led co-marketing and demand programs through cloud providers, resellers, and distributors across APAC markets. Strongest on leverage and ecosystem motion. Pressure-test whether they can also build direct enterprise ABM and own a pipeline number independent of partners.

The multi-market APAC field marketing leader. Owned field marketing across several APAC sub-regions at a scaled tech company. Brings market fluency, local vendor and event relationships, and cultural range. Pressure-test appetite for building infrastructure from scratch rather than operating within an existing system, and for the period before they have a team.

Key responsibilities

Build and lead the APAC field marketing function, establishing scalable frameworks and processes from scratch in the region

Drive field marketing initiatives across enterprise while building scaled programs for startups, adapting strategy for diverse international markets and buying behaviors

Create and run field marketing programs including executive roundtables, customer events, industry conferences, partner programs, and ABM activations

Partner closely with APAC sales leadership to align programs to territory and account-specific pipeline and revenue goals

Establish measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate marketing's impact on revenue

Evaluate and select premium third-party events that align with business goals, and build high-impact activation strategies around them

Collaborate with Global Field Marketing and other central marketing teams so APAC programs align with company-wide strategy while meeting local market needs

Coordinate with APAC Solutions Marketing and Product Marketing for consistent messaging and positioning across regional programs

Manage regional resources including relationships with key partners, vendors, and industry organizations across APAC

Build and manage the regional field marketing budget with strong financial discipline and ROI focus

Define the regional team plan and hire and lead the function as expansion headcount lands

Drive continuous improvement through post-program analysis, stakeholder feedback, and data-driven optimization

Minimum qualifications

14+ years B2B enterprise marketing with blended expertise in field marketing, ABM, and demand generation in APAC markets

Deep understanding of enterprise sales cycles and buying processes; software company experience is required

Track record building and scaling field marketing and demand generation programs from the ground up

Strong analytical skills and a data-driven approach to program optimization and attribution

Demonstrated contribution to significant revenue goals through integrated marketing initiatives

International marketing experience and understanding of regional market dynamics across Asia Pacific

Proven self-starter who has run sophisticated programs with small teams in fast-paced startup environments

Strong project management across complex, multi-country programs simultaneously

Exceptional budgeting and financial management with experience managing substantial field marketing budgets

Cultural awareness and ability to adapt strategy for diverse APAC markets

Excellent cross-functional collaboration, particularly with sales teams and executive stakeholders

Comfort with ambiguity and a bias for thoughtful action

Existing right to work in Singapore is required for this role.

Strong candidates may also have

Experience marketing AI/ML or complex technical products to enterprise customers

Experience building and leading demand generation teams in APAC

Knowledge of account-based marketing strategies and execution

Background at high-growth technology companies such as Okta, Splunk, Snowflake, or Workday

Previous experience as a first field marketing hire in a new region

Fluency in multiple Asia Pacific languages

Understanding of regulatory and compliance requirements for marketing activities

Experience evaluating and activating at premium third-party events strategically, including hospitality management at high-end venues and cultural

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single q