Finance Analyst

Blacksmith Agency is a remote web design and development agency headquartered in the United States. We are growing quickly and need a Finance and Operations Analyst who can help us build real financial visibility, forecasting discipline, and decision support as we scale.

This is a full time role. You will work directly with ownership and a fractional CFO. Your job is to keep our financial models accurate, our reporting clean, and our leadership team informed so we can grow with control and confidence.

Role Overview

You will own the internal financial systems at BSA. This includes maintaining financial models, updating forecasts, building dashboards, reviewing variances, and preparing insights for leadership. You will not handle taxes. You will work with our bookkeeper and CFO for those areas. Your role is to create clarity and help us make better decisions around spending, hiring, and growth.

Key Responsibilities

Financial Modeling and Forecasting

Maintain and update all financial models in Google Sheets

Build and improve revenue, margin, cash flow, and EBITDA forecasts

Update assumptions weekly or monthly based on new sales and churn data

Run scenario models and present the impact to leadership

Track runway and financial safety thresholds across the business

Reporting and Variance Analysis

Produce monthly actual vs forecast variance reports

Analyze revenue, cost, margin, and utilization trends

Prepare dashboards for leadership that show performance against targets

Surface early warnings when margins slip or costs increase

Provide simple summaries that explain what happened and why

Unit Economics and Profitability

Calculate and maintain CAC, LTV, payback period, and service line economics

Break down profitability for projects & retainers

Identify margin erosion and propose fixes early

Help define our pricing and hiring triggers using data

Hiring and Capacity Planning

Build and update headcount capacity models

Identify when we need to hire and the financial impact of hiring early or late

Support workforce planning for PMs, developers, AEs, SDRs, and contractors

Financial Operations Support

Integrate data from QuickBooks, Salesforce, and JustWorks

Work with our bookkeeper for clean financial inputs

Build templates and systems to automate reporting over time

Prepare materials for quarterly planning and leadership reviews

What Success Looks Like

We have a real time picture of where we are financially

Our forecasts stay within 5%- 10% accuracy

Leadership gets weekly and monthly insights instead of raw data

Hiring and spending decisions become data driven

Profitability improves from early detection of issues

We build a 3 to 5 year path to scale toward 10M

Required Skills and Experience

Strong experience with financial modeling and forecasting

Advanced Google Sheets or Excel capability

Experience analyzing P and L statements, cash flow, and margins

Ability to create scenario models and explain assumptions

Experience working with QuickBooks, Xero, or similar accounting software

Strong communication skills and ability to summarize insights clearly

Comfortable working with leadership in a fast paced environment

Previous experience in a services or agency business is a plus

Tools We Use

Google Sheets

QuickBooks

Salesforce Starter

Looker Studio or similar BI tools

JustWorks

How to Apply

Please include:

A link to your resume

Examples of financial models you have built (anonymized)

A short Loom or written summary of how you approach forecasting and variance analysis