Founding Growth Marketer

We're unlocking access to the NHS, because healthcare is not truly free until it's truly accessible 💙

The world’s best healthcare, for free. It's not a new idea, it's called the NHS. But the largest healthcare provider is fundamentally broken. Patient satisfaction is at an all time low, and the biggest reason cited is lack of access. So we’re on a mission to fix it with technology that actually works.

We're building the front door of UK healthcare, creating a future where one billion NHS appointments are transparent and instantly bookable, and patients are guided to the right service first time using AI.

We're developing critical national infrastructure. Today, 26% of GP practices in England use our patient registration software, while one in five GP practices in London use Bookable Search to help new patients find and book appointments seamlessly.

Our latest product, Bookable Navigator, extends this vision by automatically booking appointments for existing patients.

We operate from within a working GP practice in East London 🏥 We're backed by Y Combinator, Innovate UK and the NHS Clinical Entrepreneur Programme, and were previously ranked the 8th fastest-growing startup in the UK and 33rd fastest-growing in Europe 🚀

⛩️ Our Principles

Exciting challenges lie ahead. Guided by our principles, we’ll meet these challenges with a thoughtful and caring approach. These principles drive everything we do at Healthtech-1:

💙 Care deeply

🏋️‍♀️ Work hard

🤝 Be your word

💬 Trust in radical truth and transparency

🚀 Do your life's best work

🥳 Find the fun

Read more about our principles and our "why" in the Healthtech-1 Handbook .

Founding Growth Marketer

🚀 Mission statement

Healthtech-1 exists to unlock appointment access in the NHS. To get there, we need to put our products in front of GP practices, fast. We’re already in a quarter of GP practices in England and we’re not slowing down!

As Founding Growth Marketer you’ll be an essential part of the growth team. We’re currently dependent on outbound activity from the sales team. But if we’re truly going to make a positive impact on the NHS and do it fast you need to help us turn the tables and make inbound leads a core channel. Doing so you will radically transform our growth. We would like you to initially focus on 2 marketing channels: content distribution and community, before moving onto other channels.

Over time you’ll have the agency to create the growth marketing playbook that takes us to 100% of the country (and who knows, even beyond). If this excites you, get in touch 😊

Opportunities for progression: This is a founding role. As we grow, so does this function, and so does your remit. You’ll have the opportunity to build and lead a team.

From day 1, you’ll have the agency to create the growth marketing playbook that takes us to 100% of the country. If this excites you, get in touch 😊

🎯 Objectives & Key Results in your first 3 months

Objectives: Nurture potential customers from problem unaware to interested in Healthtech-1

Key results:

Generate 100 leads per month

Run 5 experiments

Set up accurate measurement and attribution

Growth team grade your handover process as 5/5

Nurture an engaged community of 100 by running 3 high impact events

📅 Projects and milestones in your first 3 months

By Month 1: Get the lay of the land & implement quick wins

Understood our context, our current state, and where the biggest opportunities are

Audited our existing marketing activity

Built a strategy for nurturing leads using content marketing (channel 1)

Set up attribution tracking

Landing pages and website conversion improving with measurable uplift

Identified and implemented 3 quick wins

Generate 25 leads from channel 1

By Month 2: Double down on signals and start the 2nd channel

Built a strategy for community and events (channel 2)

Identified and implemented 3 quick wins for this channel

Launched a referral or ambassador programme

Hosted at least one community-building touchpoint

Generate 50 leads from all channels

Reporting is easy and accurate

By Month 3: Scale your channels

Built automations that help you increase activity in both channels

Grow both channels to national coverage

Planned a quarter of community events

Generate 100 leads from all channels

🔍 Scope of the role

Olly who leads Growth explains the role:

(if video doesn't play, open here )

You fully own:

Your north star metric (qualified leads generated) and reporting

Email campaigns

Paid channels

Content distribution (and opportunities to collaborate on content production with our content marketer)

Community & events

Website optimisation

Consistency with brand and tone of voice consistency

You do not own:

Video content creation (that's our content marketer's domain — you distribute)

Product decisions

Sales execution (though you'll work closely with the sales team on lead quality)

👍 Required experience

A generalist - you've optimised multiple channels before

Analytically sharp - you set up proper measurement, are comfortable with data, and make data driven decisions

Experimental mindset - you form hypotheses, test them cheaply, and aren't precious when something doesn't work

Entrepreneurial - startup or founder experience is a plus; you need to be comfortable with ambiguity and pace

A ‘real’ person - you’re a great communicator and connect with NHS staff. Community is part of this job

Transparent - you share what's working, flag what isn't, and don't need chasing for updates

👌 Nice to have experience

Experience marketing to a professional or practitioner audience (e.g. healthcare, legal, finance, education)

Run a referral or ambassador programme before

Hands-on experience with paid marketing

Built marketing automations

✨ Hiring process

👋 Intro chat - we want to understand how you think [20 mins]

🤿 CV deep-dive - we'll go through your background in detail [45 mins]

💼 A paid in-office work trial - you'll work on a real problem with us [6 hours]

⛩️ Principles interview - to understand your value system [1 hour]

🎉 Offer - celebrate and get you set up for success!

Other important bits:

Salary: £55,000 - £65,000

Location: Stratford (London) - In office 4 days - 1 WFH

💙 A bit about us

💙 We’re all NHS staff. We’re inside-outsiders. Trusted with one of the biggest datasets in the world.

🏥 Our office is within a GP practice. This is our unfair advantage. Got a question? Pop down the corridor. Want to learn how your work affects real patients? Pop downstairs to reception.

💪🏼 4 days in the office and 1 day WFH (for most roles). We highly prioritise in-person communication and prefer candidates who want to work 4+ days a week in the office. Our anchor days are Mon, Tues, Thurs and Fri. Homemade breakfast and lunch are on the house every day when you're in the office, ensuring you're fuelled for success!

🌀 We work in growth cycles. Every 8 weeks we do the same set of activities. 1 week outside of Business-as-Usual to research, strategise, plan our work. 7 weeks to knuckle down and deliver it.

🤝 We’re highly collaborative. One of the benefits of a high trust team is we often work autonomously, but as a team we’re very collaborative by nature. Two heads are often better than one, and we frequently lean on each other to solve problems together.

🤜🏽 We’re backed by industry leaders. We’re on the DigitalHealth.London Accelerator, backed by the NHS Clinical Entrepreneur Program, winners of the London Business School Healthtech Challenge, Innovate UK, and Y Combinator (S23).

🚀 An opportunity for real upside

💉 Paid volunteer days. We offer an additional 2 paid days off per year where you can give back to your mission of choice.

🎢 Every 8 weeks we take a day off to socialise as a team. In the past we’ve hiked box hill, raved at All Points East and spent one