Founding GTM

About Passionfroot

Creator-led growth is one of the fastest-growing channels in B2B - we're building the infrastructure behind it.

Passionfroot is the leading platform where modern companies scale creator-led growth, and where top creators manage and monetize brand partnerships.

Our customers are some of the most ambitious, fastest-moving companies in the world - Replit, Figma, Framer, LumaAI, Gamma, Airtable - companies that set the standard for what modern growth looks like. We help them run high-impact creator programs across LinkedIn, YouTube, newsletters, and more.

We're growing 13x in revenue year over year, profitable, and just closed our Series A round! We are backed by leading investors including Insight Partners , Creandum , Supernode and founders and operators from Cursor, Anthropic, n8n and more. We're expanding fast across New York, Europe, and Brazil - and we're just getting started.

About the Role

As our Founding GTM, you'll define the strategy, co-author the playbooks, and close the deals that turn early traction into a repeatable revenue engine - working directly with the CEO.

We're entering a new phase: our AI agents are 10x-ing how creator marketing gets executed, and Passionfroot is becoming the go-to place for top tech brands to run creator-led GTM. We're growing 13x YoY, profitable, and our customers include Replit, Figma, ElevenLabs, Cursor and more.

📍This role is based in our New York City office (SoHo) with a hybrid work model. We are also open to candidates who are willing to relocate to the NYC area.

What’s different about selling Passionfroot:

$0–7M annualized revenue with no sales team - you're stepping into proven, inbound-driven demand

30-day close cycles - fast deals, fast feedback, fast wins

The best ICP: marketing and growth teams who want to try new things

You sell to the best, most forward-leaning companies in tech - Replit, Figma, ElevenLabs, Cursor and more

AI-native sales motion - you'll use AI to do the work of a much bigger team

What you will own:

The full sales cycle — pipeline, pitch, negotiation, close, expansion

Building the systems that triage our high inbound volume and surface top customers early

Trusted relationships with marketing leaders at leading tech brands and agencies

The sales playbook — you'll co-author it, find the bottlenecks, and make it repeatable

Voice of the customer back into product, positioning, and roadmap

Hosting events with top marketing leaders (think NY & SF Tech Weeks) to build pipeline

Who we’re looking for

Location: Ideally based in New York and excited to be part of a small, high-impact founding GTM team.

Experience: 5+ years in B2B sales and/or customer success, ideally selling to marketers or growth teams.

Full-cycle ownership: Comfortable owning deals end-to-end in a fast-moving, ambiguous environment.

Builder mindset: You don’t just follow playbooks, you create them. You enjoy building systems, automations, and scalable processes from scratch.

AI-native: Comfortable using AI tools (e.g. Claude Code or similar) to automate workflows, improve productivity, and rethink how sales gets done.

Relationship-driven: Proven ability to build strong, long-term relationships with customers and consistently exceed targets.

Strong communicator: Exceptional written and verbal communication skills, with the ability to influence senior stakeholders.

Analytical: Comfortable working with data, identifying patterns, and making data-driven recommendations.

Ownership & ambition: Highly resourceful, proactive, and energized by operating in a fast-paced, zero-to-one environment.

Nice to haves

Experience selling GTM and marketing software, advertising, media, or sponsorships

Existing relationships with marketers at high-growth or enterprise tech companies

Our Offer

We’re a fast-growing startup at an inflection point—it’s an exciting time to join the team. You’ll get to work with top companies with the chance to make a significant impact and defining a new market category.

Competitive Compensation – A salary commensurate with experience.

Base: $140-$170K + Equity

OTE $220K-$250K

Health Benefits – We cover 100% of employee health insurance premiums.

Fun team off-sites – We’ve been to Barcelona, Mallorca, South of France, Berlin, and Tuscany.

Tools & Workspace – Latest Apple hardware.

At Passionfroot, you’ll find a place where you can grow fast, take ownership, and have real impact on how a new category is built. Even if your background doesn’t match perfectly, we encourage you to apply. You might be exactly who we’re looking for!