Founding Product Marketer

ABOUT RETELL AI

Retell AI is using first-principles thinking to reimagine the call center with cutting-edge voice AI. Thousands of companies now use Retell's AI voice agents to handle sales, support, and logistics calls that once required large teams of human agents. Backed by Y Combinator, Alt Capital, and other leading investors, we've scaled to $80M in ARR with a team of 50, up from $5M at the start of 2025, and are now valued at over $1.5B.

Our vision for 2026 is to build a modern CX platform where entire contact centers are powered by AI. Instead of basic automation that needs constant human tuning, we're creating intelligent AI “workers” that act as frontline agents, QA analysts, and managers, continuously executing, monitoring, and improving every customer interaction.

We're growing fast and looking for ambitious builders who want to tackle hard technical problems, move quickly, and have a real impact on one of the fastest-growing voice AI companies in the world.

Let's build the future together.

Recent recognition:

No. 1 Best Places to Work in the Bay Area, San Francisco Business Times 2026

Top 50 AI Apps, a16z (2025)

#3 Fastest-Growing Software Company, G2 Best Software Awards 2026

Best Agentic AI Software, G2 Best Software Awards 2026

#4 Fastest-Growing Software Vendor, Brex Benchmark 2025

Enterprise Tech 30 Class of 2026, Nasdaq & Wing VC

Top-Ranked Startup, Lean AI Leaderboard

Backed by Y Combinator

ABOUT THE ROLE

Retell AI transforms customer experience with voice AI for enterprises, including customers like CVS/Aetna, American Airlines, Lenovo, and Grab. We have more customer stories than we can tell!

Retell is hiring our Founding PMM to own how we show up to the market. This role is responsible for identifying breakout opportunities and turning early product momentum into scalable, market-defining growth.

You'll lead positioning, run product launches, build the sales enablement toolkit, and concept brand campaigns that earn real attention. 80% of the role is core PMM. 20% is directing creative campaigns for social.

This is a high-ownership role. You won't just maintain messaging, you'll define it. You report to the CMO and work closely with the founding team.

KEY RESPONSIBILITIES

Own positioning and messaging across all buyer types and verticals

Develop vertical-specific narratives for healthcare, legal, automotive, insurance, utilities, and logistics

Keep competitive differentiation sharp as the Voice AI landscape evolves

Lead product launches end-to-end

Own strategy, narrative, and cross-functional coordination from brief to announcement

Partner with DevEvangelist on the demo and technical content layer

Build sales enablement from scratch

Run enablement sessions and keep the team equipped with the latest messaging

Drive customer and market insights

Run ongoing discovery and translate insights into messaging that converts

Build case studies and proof points across key verticals

Direct brand and social campaigns (20%)

Concept campaigns and brief the creative team on execution

Plan campaign bursts around launches, events, and AI industry moments

WHAT WE'RE LOOKING FOR

Must have

2+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure

Proven track record of owning launches end-to-end

Strong messaging instincts: knows what to say and how to brief others to say it

Experience building sales enablement programs from scratch

Comfortable with technical products

Nice to have

Experience in AI infrastructure, CCaaS, or contact center space

Background marketing to both technical and business buyers

Has directed social campaigns with real organic reach

Strong aesthetic sensibility and POV on brand content

Startup experience

HOW WE EVALUATE

We care less about checkboxes and more about:

Whether you have actually owned positioning that shaped how a product is perceived

Whether you can concept campaigns that earn real attention, not just fill a calendar

Whether product, sales, and design teams would genuinely want to work with you

Whether you move fast and make good decisions under ambiguity

YOU MIGHT THRIVE IF

You have 2+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure

You have owned product launches end-to-end, not just contributed to them

You have strong messaging instincts and know how to brief creatives to bring ideas to life

You are hands-on, you don't just plan, you ship

You are comfortable with technical products and can translate complexity into clear value

You move fast and make good decisions with incomplete information

JOB DETAILS

Cash: $180,000 – $250,000 base

Equity: Offer Equity

Location: Redwood City, CA (Relocation Provided)

US Visas: Retell AI is open to sponsoring work authorization for qualified candidates, including H-1B, TN, L-1, E-3, F-1 (OPT/CPT), and O-1 visas.

OTHER BENEFITS

100% coverage for medical, dental, and vision insurance

$70/day DoorDash credit for unlimited breakfast, lunch, dinner, and snacks

$200/month wellness reimbursement (gym, fitness classes, etc.)

$300/month commuter reimbursement (gas, Caltrain, etc.)

$75/month phone bill reimbursement

$50/month internet reimbursement

COMPENSATION PHILOSOPHY

Best Offer Upfront: Choose from three cash-equity balance options; no negotiation needed.

Top 1% Talent: Above-market pay (top 5 percentile) to attract exceptional builders.

High Ownership: Small teams, >$1M revenue/employee, and significant equity.

Performance-Based: Offers tied to interview performance, not experience or past salaries.

INTERVIEW PROCESS

Stage 1: Recruiter intro call (15 min)

Stage 2: Hiring manager experience screening (30 min)

Stage 3: CMO meet and experience screening (45 min)

Stage 4: Final onsite with cross-functional team (2 hours)