Zoetis
General Manager – Benelux and Ireland
Zaventem
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- Seniority
- Lead / management
- Country
- BE
- Work mode
- On-site / unstated
- First seen by hirly
- 30 Sept 2026
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the posting
The General Manager (GM) Benelux and Ireland leads all business units in the Benelux organisation, the Benelux commercial operations team and the General Manager of Ireland. They manage managers for all areas of operation to achieve the targeted financial results, local strategy, and business goals.
The GM forges relationships with local business partners, key opinion leaders, regulatory authorities, government representatives and decision makers. They spearhead strategic meetings and discussions with these stakeholders and influence decisions that support our goals.
As part of the North West EU cluster, the GM is a member of the Cluster leadership team and contributes their business experience and expertise to add value to the debate, strategy, and decision-making process for the broader Region.
Core Responsibilities
Financial Management Accountability
Full P&L responsibility for business including both revenue and operating income. The role ensures that the region delivers agreed operating plan and budget, and that sales revenue exceeds target
Develop the annual operating plan for the business aligned with the key business imperatives for the organization
Responsible for achieving key focus product budget
Utilises digital and data technology and tools to their fullest capabilities to drive sales growth and optimize performance at the branch
Leverage all income streams, products, technology, services, consultancy, solutions, and process enhancement
Ensure financial control of the business and maintain financial integrity in all areas
Ensures the effective operation and management of all functional areas of the business such as customer service, commercial operations, sales and marketing and technical operations
Produce accurate financial forecasting to NW EU Leadership teams
Generate and protect short- and long-term revenue streams
Manage the budget of the Benelux and Ireland markets with tight control. Report regularly on budget forecast
Manage business unit and market expenses to comply with the Expenses Policy and avoid overspends
Strategic Thinking, Planning and Orchestrate Flawless Execution
- Deliver strategic plans for all business units and markets that provide unrivalled customer value and utilise the resources of Marketing, Sales, Technical, Regulatory Affairs & other support functions
- Develop creative and insightful strategic plans and business operations, in line with Zoetis strategic goals, priorities and financial targets
- Deliver new business opportunities, products, or services to the market for Zoetis. Continually assess customer growth opportunities and develop the business in line with country objectives
Maintain a constant view of market conditions. Anticipate fluctuation. Make calculated judgements to harness the commercial potential from changing market conditions
- Translate the strategy into tactical delivery for your managers. Effectively allocate and align resources to enable delivery of the strategy
- Identify all possible business alliances, joint ventures, and co-promotions, and sustain their development
Customer proposition
Drive the delivery of a customer-centric offer. Manage this offer to contain a holistic package of products, services, and consultancy
Ensure the evolution of the customer value proposition in line with customer needs and the market direction
Instil a strong customer focus in all team members, regardless of role or technical expertise
Maintain high standards of business conduct and compliance, adhering particularly to Pharmacovigilance Policy and Global Vet Policy and other codes of practice and corporate policies
People Development and Building a High performing organization
Provide to your direct reports, a specific and clear direction for the strategy, objectives, policies, practices, and expectations
Lead your team through periods of change that will drive process enhancements and deliver improved results. Through action, create an environment of innovation and entrepreneurialism
Drive the achievement of excellent individual results by using formal people processes, performance management, training & development, and talent & succession planning
- Attract, grow, and keep the best people
- Develop rigorous and robust processes for the pipelining of talent
- Use coaching as a tool to grow your managers in ability and achievement. Embed a coaching culture in your business
- Ensure people are managed using the expectations set out in our company vision, mission, values, behaviours, and policies
- Have in place a thriving culture of reward and recognition. Enable individual results and accomplishments to facilitate a team members progress in the company
- Embed effective cross functional working groups throughout the business that enable idea sharing, relationship building and the development of support networks
Own global and Cross Functional Relationships
Create channels for the sharing of feedback, information, and process improvements. Actively give feedback at all levels and ask for it often
Eliminate working in silos by creating partnerships throughout the business that build on our organisational capabilities and enable holistic solutions
Develop a broad network of contacts – opinion leaders, key influencers, industry consultants, industrial bodies – and maintain long term relationships with them
Lead a team that creates mutually beneficial relationships and knows the importance of win:win
Key Competencies
EMBRACES VISION AND PURPOSE, AND CREATES A WINNING CULTURE
Communicates the Zoetis vision and sense of purpose in a compelling and inspiring way
Builds a strong and diverse leadership pipeline aligned to the strategic direction of the company
Motivates the organization to embrace the Core Beliefs in pursuit of our mission and vision
INSPIRES INNOVATION
Leads the organization to act based on a deep understanding of business priorities and our customers’ current and evolving priorities
Thinks holistically, and sometimes disruptively, to seek creative and innovative opportunities
Builds collaborative partnerships within and outside of Zoetis
STRATEGIC ACUMEN
Anticipates the future and builds change- agile organizations
Can orchestrate multiple activities at once and manages organizational resources effectively
Puts Zoetis business interests first and “connects the dots” across the enterprise
EXECUTIVE PRESENCE
Manages complex situations, emotions and relationships with sound action, behaviour and judgment
Stays calm under pressure
Is an outstanding communicator and is always willing to listen
GLOBAL & CROSS-FUNCTIONAL PERSPECTIVE
Connects people and opportunities
Understands the global business, aligns cross functional interests, and simplifies complexity for others
Demonstrates empathy, champions diversity, and works well with different cultures and mindsets
Behaviors'
Our Colleagues make the difference
Be inclusive. Take people along with you.
Show people what best practice looks like and empower others to deliver it
Dedicate yourself to developing people in ability and behaviour
Always do the right thing
Be an ambassador for the things we stand for as a business
Be honest, clear and correct with the media, government bodies and external parties
Provide opportunities to all in the business who work for it
Pursue growth and learning
- Customer obsessed
- Champion a customer-focused environment by maintaining a deep and practical understanding of customer needs
Challenge yourself to consider how the work of the team contributes to achieving our Vision
Run it like you own it
- Take well thought through, calculated risks. Balance the investment of resources, the risk, and the potential gain
- Be an enabler of action. Allow people to do more and discuss less
- Make bold decisions to enhance the distinctiveness and reputation of
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