General Manager (SoHo)

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, an innovative wellness company redefining hospitality through a first-of-its-kind social wellness club experience. Located in SoHo, this is an opportunity to lead one of the brand’s flagship locations.

About the Company

We are the world’s first social wellness club, redefining how people socialize through self-care. We believe feeling your best should be a shared experience, not a solitary one.

Our clubs combine evidence-based wellness therapies, self-care practices, hospitality, and beautifully designed spaces to create experiences that help people leave feeling better than when they arrived.

Every interaction matters. Every conversation shapes the guest experience. Every team member helps define our brand.

We are looking for leaders who naturally create connection, anticipate needs before they are spoken, and genuinely care about helping others feel their best.

The Opportunity

As the General Manager, you are the leader of the club and the ultimate owner of the club experience. You are responsible for leading the team, protecting the guest and member experience, driving revenue growth, and ensuring the club operates with excellence every day.

This is not a back-office management role. You are expected to be highly visible on the floor, engaged with the team, connected to members, and deeply invested in the energy, standards, and performance of the club.

You are equal parts hospitality leader, wellness ambassador, business operator, membership driver, and culture carrier. You set the tone for how the team welcomes guests, leads tours, educates members, recommends memberships and packages, and creates personalized self-care experiences within their training and scope.

You understand that exceptional hospitality is not simply answering questions. It is anticipating needs, making people feel genuinely seen, holding the team to a high standard, and creating moments guests remember long after they leave.

Whether you are coaching a leader, resolving a member concern, reviewing the P&L, leading a team huddle, building a local partnership, preparing the club for a busy day, or stepping onto the floor to support the team, your goal is always the same:

Leave every guest, member, and team member better than you found them.

What You’ll Do

Lead the Team

Own the overall leadership, performance, engagement, and development of the club team

Model the company’s hospitality standards in every guest, member, and team interaction

Create a high-performance culture rooted in warmth, accountability, ownership, and teamwork

Hire, onboard, coach, develop, and retain a team aligned with company values and standards

Lead, support, and develop Assistant General Managers, specialists, practitioners, and club team members

Coach the team on tours, membership conversations, guest recovery, service knowledge, and relationship-based sales

Lead by example on the floor and step in wherever needed to support the guest experience

Set clear expectations for performance, attendance, professionalism, communication, and service standards

Address team questions, performance gaps, and operational issues with professionalism, consistency, and sound judgment

Partner with People leadership on coaching, documentation, employee relations, and performance management as needed

Deliver an Exceptional Guest and Member Experience

Ensure every guest and member receives a warm, polished, and highly personalized experience

Serve as the ultimate ambassador for the club experience

Build meaningful relationships with members, regular guests, high-profile clientele, and community partners

Lead or support personalized tours that bring the club experience to life

Ensure the team can confidently explain the purpose, benefits, and science behind services within appropriate scope

Resolve guest and member concerns with empathy, discretion, confidence, and urgency

Identify trends in guest feedback, service gaps, and member needs, and translate those insights into action

Ensure communication by phone, text, email, and in person reflects company standards

Create a club environment where guests feel welcomed, cared for, educated, and inspired to return

Drive Membership Growth and Retention

Our approach to sales is built on trust, not pressure.

You will:

Own membership sales, onboarding, retention, and win-back efforts for the club

Set clear membership goals and ensure the team understands how to contribute to them

Coach the team to listen first, recommend thoughtfully, and educate rather than persuade

Help prospective members understand the value of the club and how membership can support their goals, lifestyle, and self-care routines

Monitor membership leads, follow-ups, conversions, renewals, pauses, cancellations, and reactivation opportunities

Ensure new members are thoughtfully onboarded, educated, and connected to the club

Conduct member check-ins and satisfaction conversations to strengthen engagement and retention

Partner with Membership, Events, Marketing, and leadership teams on local outreach, referrals, partnerships, and community-building opportunities

Use member and guest insights to identify opportunities for stronger relationships, increased utilization, and long-term loyalty

Own Club Operations

Own the seamless daily operation of the club across all departments, services, and guest touchpoints

Maintain impeccable standards for cleanliness, organization, amenities, treatment areas, equipment, inventory, and overall club presentation

Ensure opening, closing, shift transitions, service readiness, and daily operating rhythms are executed consistently

Own team scheduling and ensure appropriate staffing levels, floor coverage, breaks, and operational support

Proactively plan for coverage needs, call-outs, PTO, holidays, events, and peak business periods

Ensure the team follows scheduling, timekeeping, break, safety, and operational procedures

Monitor inventory, restocking, deliveries, supplies, repairs, and facilities needs

Identify and resolve operational issues before they impact the guest experience

Escalate facilities, compliance, safety, technology, or employee relations concerns appropriately

Continuously improve systems, routines, and processes to increase consistency, efficiency, and guest satisfaction

Drive Revenue and Business Performance

Own the club’s business performance, including revenue goals, membership growth, service utilization, labor, controllable expenses, and overall profitability

Understand and communicate daily, weekly, and monthly goals and results to the team

Use KPIs, utilization data, P&L results, guest feedback, and member trends to identify opportunities and take action

Drive revenue through memberships, packages, services, retail, events, food and beverage, partnerships, and local initiatives

Identify daypart gaps, underutilized services, and opportunities to increase demand

Monitor unpaid invoices, outstanding balances, and member account issues

Partner with leadership to execute monthly priorities, business strategies, and revenue-driving initiatives

Communicate performance, execution needs, project updates, and support requests during leadership meetings and business reviews

Protect Brand Standards and Club Environment

Ensure every touchpoint reflects the company’s commitment to luxury, wellness, and genuine human connection

Conduct regular walkthroughs with a critical eye, identifying and resolving anything that falls below brand standard

Own the physical environment of the club, including lighting, scent, sound, cleanliness, equipment condition, and overall ambiance

Treat ambiance, presentation, and energy as active management responsibilities

Ensure team appearance, co