Generalist Marketer

Why Mintlify?

We're on a mission to empower builders.

Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 20,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.

Small team, huge impact: We recently passed 65 employees and raised a $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge impact on shaping the company's trajectory.

Culture of slope over y-intercept : We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two quickly.

We are looking to hire a generalist who is creative, curious, and content-driven and also wants to soak up all things marketing.

What you'll work on here

Building repeatable systems (monthly spotlight series, pre/post-event playbooks) rather than one-off content

Creating content for all Mintlify social media platforms (X, LinkedIn, others)

Assisting with field marketing and product marketing initiatives as necessary

Writing for developers - with a strong understanding of how developers discover and evaluate tools

Coming up with creative ways to reach and market to our customers

Tracking metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and figuring out how to optimize for them

What you bring to the table

2-5 years of experience at an early-stage startup, ideally within the marketing department

Strong executional + strategic skills, capable of owning programs end-to-end on a small team with minimal direction

Hybrid GTM experience: comfortable spanning PLG (startup/self-serve) and sales-assisted (mid-market/enterprise)

Experience working in the dev tools or technical B2B audience space

Bonus Points: Experience posting on at least one social media platform in a public capacity - ideally with clear milestones achieved. Familiarity with devtools. Background in community marketing

Why you should join our marketing team

If you’re data-driven and care deeply about building a strong brand, then you have a chance to make an impact here. You will have true ownership over your ideas that translate into events, launches and campaigns you run.

We believe great marketing comes from great teams. The best ideas win here, and we're quick to iterate when something isn't landing. You'll find the sweet spot between the projects that energize you and the goals that move the business forward. You'll test new channels, explore new ideas, and own the results. You'll ship work that people actually see.

Company Benefits:

Competitive compensation and equity

20 days paid time off every year

401k or RRSP

$420/month wellness stipend

100% coverage for Health, dental, vision

Free Ubers to and from work

Free lunch and dinners

Annual team offsite (previously went to Alaska, Hawaii)