Global Integrated Marketing Program Manager

Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.

Role Purpose

The Integrated Marketing Program Manager plays a central role in shaping, connecting, and executing integrated marketing initiatives across campaigns, events, digital channels and Brand & Communications. This individual brings a holistic marketing lens, driving consistency in how Armstrong shows up across all channels and touchpoints, with a strong focus on how campaigns, brand strategy and messaging come to life.

Key Responsibilities

1. Integrated Marketing Strategy

Translate Armstrong's brand and business priorities into integrated global marketing programs

Develop cross-channel strategies that connect brand, digital, content, events, PR and regional activation

Identify opportunities to connect initiatives and customer touchpoints that might otherwise operate independently

Develop campaign briefs, audience strategies, messaging frameworks and activation plans

Partner with Regional Marketing and Product Management to turn business priorities into customer-facing programs

Establish the integrated marketing approach for major global initiatives and product launches, ensuring consistency across channels and regions

Provide strategic direction to channel owners and execution teams, ensuring individual tactics contribute to the broader marketing objective

2. Project Management and Delivery

Lead multiple marketing programs and projects simultaneously across Brand & Communications initiatives

Maintain timelines, track deliverables, and ensure deadlines are met

Identify risks, gaps, or delays and proactively work with the team to resolve them

Drive programs from strategy through execution, ensuring deliverables remain connected to the overall marketing objectives

3. Campaign and Initiative Management

Lead the integrated rollout of marketing campaigns across digital, content, PR and and event channels

Coordinate asset development, approvals, and delivery in line with overall direction

Identify opportunities to strengthen campaigns through additional channels, content, or customer touchpoints

4. Marketing Coordination and cross functional alignment

Develop the global event branding strategy, establishing how Armstrong's brand, campaigns, and messaging come to life across key events

Help ensure alignment between campaign strategy and event messaging, materials, and overall experience

Ensure alignment between campaign strategy and event execution, including messaging, content, materials, digital activation, and the overall customer experience

Act as a strategic connector across Brand & Communications, Product Marketing, Regional Marketing, and Events and Design teams

5. Marketing Performance and Lead Management

Define lead capture and measurement for integrated marketing programs in partnership with Digital and Regional Marketing teams

Ensure appropriate lead capture and CRM processes are incorporated into campaigns and events

What We're Looking For

7-10 years of marketing experience, preferably in B2B or technical environments

Strong understanding of marketing fundamentals — campaigns, messaging, brand, digital, events, customer journeys and channels

Ability to translate business and brand priorities into actionable marketing strategies and programs

Experience developing and delivering integrated, cross-channel marketing programs

Proven ability to manage multiple complex projects simultaneously

Highly organized with strong attention to detail and follow-through

Comfortable working across teams and functions

Key Traits

Integrated thinker — sees how everything connects and identifies opportunities to bring initiatives together

Strategic and execution-minded — able to develop the approach and drive it through delivery

Proactive — identifies opportunities and issues and addresses them early

Strong communicator — able to influence and bring together across teams

Customer-focused — considers the complete customer experience rather than individual marketing tactics

Why This Role Matters

Marketing only works when it's connected. This role ensures Armstrong's campaigns, events, and communications work together to create a consistent and compelling customer experience — making the overall marketing effort more effective and impactful.