hirly

Binance

Global Product Marketing Lead

Hong Kong

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hirly's read of this role

Role family
Product marketing
Seniority
Lead / management
Country
HK
Work mode
On-site / unstated
First seen by hirly
2 Sept 2026

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the posting

Binance is the world's largest crypto exchange, serving 319M+ users across 100+ countries. We ship some of the most sophisticated and innovative financial and technology products in the world, and a fast-growing suite of consumer, institutional and AI offerings.

But here's the truth: our products are often better than the stories we tell about them.

We're looking for a world-class Product Marketing leader to change that — someone who can turn complex crypto and fintech products into clear, human, compelling stories that drive global adoption, and build the PMM function that powers Binance's next chapter of growth.

This is a rare role to define how hundreds of millions of people understand crypto, finance, and the future of money. You'll sit at the center of Product, Growth, Regional Marketing, Brand, Social, Comms, Legal/Compliance, and CS — close to the CMO, close to product & business units, and close to the community and markets.

The right person here will define how Binance is understood by the next billion users.

Original posting on Binance's site ↗

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