Group Head- Digital Media Planning

INNOCEAN INDIA

We're looking for a Group Head- Digital Media Planning to join our team. If you're passionate about turning data into business insights, developing strategic plans, and driving growth, we'd love to hear from you.

About Innocean

Innocean are the biggest agency you’ve never heard of. With 31 offices and more than 3000 employees in 21 countries. We’re the fastest growing agency network in the world.

Opening doors in India in 2005 with two foundation clients; Hyundai and Kia. Since then, Innocean Worldwide India, a Global Marketing and Communication company, offers a holistic and integrated solutions to the clients under one roof. With innovation at its core, we dig deep for relevant insights to build brand values that delight consumers. Our resource base is customized to meet the specific needs of clients and ensure a high degree of efficiency.

We’re a proud and ambitious group of over 150 employees’ creatives, strategists, accounting people, technologists, analysts, and producers who work together in a flat and collaborative environment. No wonder, some of the most respected names in Indian advertising have worked at Innocean and continue to do so.

It’s a place where talent is nurtured and recognized, so that employees have a fabulous time working here. According to a survey conducted by afaqs.com, a leading advertising and media website in India, Innocean is ranked as one of the 5 happiest agencies in India. Here, creativity and fun go hand in hand

We are looking for an experienced and strategic Digital Media Planner who can drive end-to-end digital media strategy, media branding initiatives, and performance-driven campaigns for large-scale integrated brands. The ideal candidate should have strong expertise in digital ecosystem planning, consumer journey mapping, brand-building strategies, performance marketing, media innovations, and data-led campaign optimization.

The role requires someone who can translate business challenges into impactful media solutions, build compelling strategic presentations, and collaborate with Creative, Strategy, Account Management, Analytics, and Media teams to deliver measurable brand and business outcomes.

Key Responsibilities

Digital Strategy, Media Branding & Planning

• •Develop integrated digital media strategies aligned with brand objectives, consumer insights, market trends, and business goals.
• •Build media branding strategies focused on brand awareness, consumer engagement, consideration, and long-term brand growth.
• •Design full-funnel media approaches covering upper-funnel brand building, mid-funnel engagement, and lower-funnel performance objectives.
• •Create annual, quarterly, and campaign-level digital media strategies with clear objectives, audience mapping, platform recommendations, and measurement frameworks.
• •Recommend effective channel mix, media formats, targeting strategies, budget allocation, and investment approach.
• •Develop consumer journey-based media solutions to improve brand visibility and customer experience.
• •Identify opportunities for digital-first storytelling, platform innovations, and strategic media partnerships.

Performance Media Strategy & Optimization

• •Develop performance marketing strategies focused on measurable business impact including traffic, leads, conversions, engagement, and efficiency improvement.
• •Define campaign KPIs, optimization frameworks, and performance benchmarks.
• •Analyze campaign performance and recommend strategic improvements to maximize ROI and media effectiveness.
• •Provide recommendations based on audience behavior, platform insights, market learnings, and data analysis.
• •Balance brand-building objectives with performance-driven outcomes.

Campaign Planning & Execution

• •Plan and manage integrated digital campaigns across:
• •Google Search, Display & YouTube
• •Meta (Facebook & Instagram)
• •Programmatic Platforms
• •OTT & Connected TV
• •E-commerce Media
• •Influencer Amplification
• •Premium Publishers & Digital Partnerships
• •Emerging Digital Platforms

• •Coordinate with internal teams, media partners, and vendors for seamless campaign execution.
• •Ensure campaign delivery as per timelines, budgets, and agreed objectives.

Strategic Presentations & Client Management

• •Create impactful media strategy presentations, campaign proposals, pitch decks, performance reviews, and business recommendation decks.
• •Translate data, insights, and campaign learnings into clear storytelling for leadership and client presentations.
• •Present digital media plans, innovation opportunities, competitive analysis, and campaign outcomes to clients and stakeholders.
• •Support new business pitches by developing digital media strategies, category insights, and solution frameworks.
• •Act as a strategic digital media partner by understanding client challenges and recommending effective solutions.

Insights, Analytics & Reporting

• •Conduct market research, category analysis, competitor tracking, and digital trend studies.
• •Build campaign reports highlighting insights, learnings, optimization actions, and future recommendations.
• •Track and evaluate metrics including Reach, Frequency, CTR, CPC, CPM, CPL, CPA, Engagement Rate, Traffic, Leads, ROAS, and Conversion performance.
• •Use historical data and insights to improve future campaign effectiveness.

Digital Innovation & Market Intelligence

• •Stay updated with evolving digital platforms, AI-led media solutions, consumer behavior trends, measurement tools, and industry best practices.
• •Explore new-age media opportunities, technology integrations, and innovative digital partnerships.
• •Recommend breakthrough ideas to enhance brand presence across digital touchpoints.

Required Skills & Expertise

• •5–8 years of experience in Digital Media Planning, preferably from an advertising/media agency background.
• •Strong expertise in both Brand Media Planning and Performance Marketing Strategy .
• •Experience creating strategic media presentations and client-facing recommendation decks.
• •Strong understanding of:
• •Brand campaigns & digital storytelling
• •Performance marketing funnels
• •Audience strategy & consumer journey mapping
• •Digital media buying ecosystem
• •Campaign measurement & optimization

• •Working knowledge of:
• •Google Ads
• •Meta Business Suite
• •Google Analytics (GA4)
• •DV360 / Programmatic Platforms
• •Digital Analytics & Reporting Tools

• •Ability to convert data into strategic insights and business recommendations.
• •Strong presentation, communication, storytelling, and stakeholder management skills.
• •Ability to manage large-scale campaigns in a fast-paced agency environment.

Key Competencies

• •Strategic media thinking
• •Strong presentation & storytelling skills
• •Brand-building mindset
• •Performance-driven approach
• •Analytical thinking
• •Digital innovation mindset
• •Client partnership approach
• •Ownership and execution excellence
• •Ability to collaborate across multiple teams

Why Innocean India Is the Place for You

You’ll join a globally connected team that values innovation and creativity. This role offers the chance to work on high-impact campaigns using traditional channels, with access to advanced tools and a supportive environment that nurtures growth.

Equal Opportunity Employer:

We value diversity and are committed to fostering an inclusive environment. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital or veteran status, or disability.