Growth Lead

About the Role

This is a hands-on, end-to-end marketing role at a seed-stage AI platform built for the hospitality industry. You will own everything from positioning and demand generation to field marketing and founder thought leadership, acting as a solo operator who uses AI tools to achieve the output of a full marketing department.

What You'll Do

Build product positioning and develop the marketing site, including solutions pages tailored to different customer segments.

Create video content, use cases, and webinars that demonstrate product value.

Conduct competitor analysis across the hospitality and broader AI landscape.

Own the blog, design assets, and run experiments with media formats like newsletters, podcasts, and influencer partnerships.

Execute field marketing campaigns including city-wide activations, in-person events, conferences, and relationship dinners.

Develop and amplify founder thought leadership on LinkedIn and other channels.

Design and optimize paid ad campaigns with creative direction.

Refine signup funnels and build lead generation into a scalable, tightly targeted machine.

What We're Looking For

5 or more years of marketing experience at a B2B SaaS or AI company, with demonstrated ownership of end-to-end campaigns from positioning through execution.

Proven track record building and executing paid acquisition campaigns with measurable conversion metrics.

Experience spanning both inbound channels (SEO, content, LinkedIn) and outbound channels (events, field marketing, direct outreach).

Strong portfolio demonstrating campaign ownership and measurable results.

Experience creating positioning and messaging for technical or complex products.

Background producing marketing content such as blog posts, case studies, video scripts, or use case documentation.

Experience planning and executing webinars, virtual events, or in-person field marketing campaigns.

Comfort with marketing analytics, conversion funnel optimization, and A/B testing.

Experience at a fast-growing, Series A-to-C stage company running multiple concurrent marketing experiments.

No hospitality background required; ability to learn the vertical quickly is what matters.

Compensation & Benefits

Base salary: $150,000 to $240,000

Equity: 0.20% to 0.75%

Comprehensive health insurance and 401(k) match

Visa sponsorship: Not available

Location

On-site in San Francisco, CA.