Growth Marketer

Enabling the Next Generation of Indian Investors

At Zerodha Fund House, we are redefining the mutual funds landscape to create simple, transparent, and cost-effective investment solutions for millions of Indians. Built by the pioneers behind Zerodha Broking Ltd and Case Platforms Ltd, we are on a mission to empower the next 10 crore investors in India to participate in and grow the capital markets.

We're looking for someone who eats, breathes, and ships content and leads execution across our channels.

Key Responsibilities Video (Instagram, YouTube)

Script, plan, shoot/coordinate, and understand how to cut content across formats - short-form (Reels/Shorts), long-form YouTube (explainers, podcast cuts), and anything in between

Work from briefs provided, but own the craft: pacing, visual style, hooks, captions, and format-appropriate editing (a 5-min YouTube explainer needs different pacing and structure than a 30-second reel)

You obsess over visual identity - across IPs, content launches online, and everything static

Run a consistent publishing cadence across formats and iterate based on performance

Social media (LinkedIn, Twitter/X)

Understand hooks + share loops. Quality & speed are your biggest strengths. You will own content IPs end to end

Build and manage a content calendar. Own day-to-day publishing and scheduling across all platforms

Adapt long-form content (blog, podcast, launch material) into platform-native formats. This isn't just reposting the same asset multiple times, each platform needs its own treatment

Track engagement metrics per platform and report monthly, with a point of view on what's working and why, based on which you iterate

Email + WhatsApp

Execute campaigns on our existing Listmonk/SES setup against a calendar you set

Own send hygiene: list segmentation, bounce monitoring, deliverability basics

Draft first-pass copy for recurring/lower-stakes sends for review

Report on open/click metrics in plain language, not just dashboard screenshots

Factsheets

Own monthly factsheet production - pulling portfolio, NAV, and performance data into the standard format on schedule

This is largely a templated, repeatable process; part of the job is setting up automation (a script, a template with linked data, whatever works) so it stops being manual busywork after the first couple of cycles

Coordinate with Compliance for data accuracy and sign-off before release

• Key Skills Required
• •3-4 years of hands-on experience owning content/video channels end-to-end and not just contributing to a larger team's output

A portfolio or proof of work that shows range: things you've scripted, been involved in shooting, editing, and publishing yourself, with results (views, growth, engagement) attached

Experience working directly against a publishing calendar and cadence, ideally in a startup, fintech, D2C, or media environment where speed and iteration matter

Prior exposure to a regulated or compliance-reviewed environment (BFSI, fintech, healthcare) is a strong plus, but not a dealbreaker

Bonus: you've run something of your own (a channel, a newsletter, a side project) that shows you don't need a boss to ship

• Additional Skills
• •Sharp, punchy writing - you can turn any product point/pitch into a hook in one draft, not five

Understand video editing - can also get your hands dirty and start cutting, not just directing someone else who edits

Working knowledge of AI tools for content production - scripting assistance, editing, static/visual generation and comfort adopting new ones fast

Platform fluency: you know why a hook that works on Reels falls flat on YouTube Shorts, and why a LinkedIn post needs a different opening line than a tweet

Basic analytics literacy - you can read engagement/open/click data and turn it into "here's what we do differently next time"

Comfortable with spreadsheets and light automation (formulas, scripts, or no-code tools)

Deliverability/CRM basics for email and WhatsApp - segmentation, bounce handling, send hygiene

Tight collaboration skills - you'll work with compliance, design, and leadership voices regularly, and know how to ship fast without cutting corners on accuracy