Growth Marketing Lead

About the Role

This is a senior, client-facing growth marketing role at an early-stage AdTech and performance marketing startup that builds creative intelligence tools for paid social advertising. You will own high-impact client accounts, blending strategic media expertise with creative insight to drive efficient, scalable growth across major paid platforms.

What You'll Do

Oversee annual media budgets of $5M to $50M across Meta, TikTok, and Google, driving efficient spend and account scalability.

Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.

Develop cohesive growth strategies that place creative performance at the center of paid advertising programs.

Translate creative performance data into actionable insights for clients, creative teams, and media buyers.

Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement to improve media efficiency.

Partner with forward-deployed creatives and media buyers to turn insights into high-performing content and scaled campaigns.

What We're Looking For

4 to 8 years of paid media experience, with agency and/or consumer app background strongly preferred.

Deep, hands-on expertise in Meta (Facebook and Instagram) paid advertising platforms and campaign management.

Proven track record of solely owning and managing paid media accounts at approximately $1M or more in monthly spend.

Experience managing campaigns across Meta, TikTok, and Google platforms simultaneously.

Strong ability to translate performance data and analytics into strategic recommendations and clear client presentations.

Experience developing growth strategies that integrate creative performance with media buying decisions.

Strong presentation skills, with comfort leading client meetings and stakeholder reviews.

Familiarity with mobile advertising measurement systems including SKAN, AEM, and mobile measurement partners (MMPs) is a plus.

Experience in agency environments managing multiple client accounts at once is a plus.

Compensation & Benefits

Salary range: $130,000 to $175,000 USD annually. Visa sponsorship is not available for this role.

Location

This is a full-time, on-site role based in New York City, New York, USA. In-office presence is required.