Growth Marketing Manager

As Growth Marketing Manager, you will own how Paraform engages, retains, and grows users across both sides of our marketplace — companies hiring and recruiters fulfilling roles. You'll design and run the programs that turn signups into active customers, active customers into power users, and power users into advocates.

This is a high-impact, hands-on role. You'll partner closely with the VP of Marketing, Product, Sales, and Customer Success to build the lifecycle infrastructure that drives activation, retention, and expansion.

Success in this role means:

New users activate faster and reach value sooner

Existing customers do more on the platform — more roles posted, more candidates submitted, more referrals

Lifecycle programs become a top pipeline source within 12 months

The marketing team has a clear system for moving users through the funnel, with continuous improvement

What you'll own:

Own end-to-end CRM lifecycle strategy across onboarding, activation, adoption, retention, and expansion — for both companies and recruiters

Design and run lifecycle programs including re-engagement, email nurture, referral, win-back, and churn mitigation

Build and own the referral program end-to-end, including incentive design, trigger logic, and partner enablement

Own activation and retention for our new PLG sourcing product — including onboarding flows, in-product nudges, and lifecycle email

Build segmentation and cohort frameworks to differentiate communication by customer type, lifecycle stage, and behavior

Own HubSpot as the primary marketing automation platform — workflows, A/B tests, segmentation, deliverability

Define lifecycle KPIs (activation rate, engagement, retention, expansion) and report on them to leadership

Partner with Product on in-product lifecycle moments and with Sales/CS on customer-facing programs

What we're looking for:

3-5+ years of B2B SaaS lifecycle, customer marketing, or growth marketing experience

Hands-on builder of lifecycle infrastructure — you've designed the logic, not just executed someone else's playbook

Strong analytical chops — comfortable with cohort analysis, funnel diagnosis, and A/B testing

Sharp writing — can take a brief and turn it into copy that converts

Comfort operating in ambiguity with minimal infrastructure

About Paraform:

Paraform is a marketplace modernizing one of the largest and most fragmented markets in the world: hiring. We partner with industry leaders like Decagon, Palantir, Rippling, Abridge, and Hightouch to hire world-class talent, and are growing quickly - 8×-ing revenue last year.

Paraform is the first end-to-end AI recruiting marketplace that connects companies with thousands of specialized recruiters and AI agents that work together to fill roles faster and more accurately.

Our mission is to make hiring fast, reliable, and scalable for every company in the world.

At Paraform, we believe recruiting works best when the right people are working on the right problems, combining human judgment with AI that truly understands hiring. That’s why we’re building a new foundation for how companies hire, bringing together specialized recruiters and modern AI tools.

We treat recruiters like entrepreneurs, not vendors – and we’re building the financial, operational, and technical infrastructure that powers their success.

We are backed by the best investors and technology leaders: Scale, Felicis, A*, BOND, Liquid 2, DST Global, the founders of YouTube, Instacart, Canva, and more.