GTM Strategy & Operations Lead

About Us

Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We're a passionate team of 100 Propellers - all working to help our users get through the month, every month.

The Role

We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across grocery and retail, healthcare, telecoms, financial services, and auto. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel. We have strong product market fit, our users love our app, and our customers love that we have a significant reach and engagement with our users.

We’re looking for a GTM Strategy and Operations Lead ! We're scaling revenue operations for a profitable marketplace - and we need someone who moves fast, thinks strategically, and is eager to provide proactive support to senior leaders.

You'll own the RevOps program end-to-end: embedding AI into our tech stack, surfacing insights that drive decisions, and serving as a trusted partner to the Customer Success and Business Development teams. You stay ahead of industry trends and hold yourself to a high bar.

This is a high-visibility role on our Marketplace Strategy & Operations team, reporting to the Director of Strategy & Operations. You’ll work closely with the GM of Marketplace, Head of CS, and Head of BD & Sales.

Here's how you'll impact the company

Power GTM planning: Lead comp planning and goal-setting in partnership with Sales, CS, and the GM as we push toward our next growth milestone

Drive analytical rigor: Diagnose performance gaps with hypothesis-driven analysis, build dashboards that surface what actually matters, and make actionable recommendations based on your findings

Own the GTM tech stack: Serve as our primary Salesforce admin and own the broader suite of tools that Sales and CS rely on - maintaining data integrity, driving adoption, and proactively identifying new tools (including AI-powered ones) that make the team more effective

Enable the team: Build processes that stick, standardize how we work across BD and CS, and establish AI usage guidelines that ensure consistency across team outputs so the team can move fast without creating fragmentation

Requirements

Experience: 3+ years in analytical roles supporting enterprise GTM teams (BizOps, Revenue Operations, Revenue Enablement, etc.). Experience at growth stage company (50-200 employees) strongly preferred

Analytical rigor: You take a hypothesis-driven approach, know how to frame a question well, and deliver findings with clear logic and a point of view

Self-directed: Comfortable prioritizing in an ambiguous environment and picking up new tools and contexts quickly

AI fluency: You proactively explore ways to use AI tools to improve team workflows and GTM processes. You know when and where to use them to accelerate great judgment, not just to move faster

Documentation: Your materials are self-explanatory, well-structured, and formatted for the audience

GTM tech stack: Must be comfortable with or willing to learn and own Salesforce - building, maintaining, and improving the instance. Knowledge and curiosity for other GTM tools

Experience in ads, ad tech, or performance marketing is a plus

At Propel, you'll enjoy

Meaningful work and a strong shared sense of mission

Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats.

20 Days of PTO

4% 401K match

$10k lifetime spend towards Carrot Fertility

Excellent Medical, Dental and Vision options

Other health and mental health focused benefits and perks

Propel believes that everyone should be compensated fairly and equitably. We set our salary ranges using compensation data from hundreds of NYC-based startups at our stage. Additionally, pay is not determined based on location. Compensation for this position includes base salary and a performance-based bonus. The bonus is a combination of individual and team revenue performance. Depending on experience, this role will be filled at one of two levels:

GTM Strategy and Ops Lead: The expected base salary is $120,000 - $160,000 , with a total on-target earnings (OTE) of $132,000 - $176,000 .

Equity and excellent benefits come with this position as well!

Additional Considerations:

We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.

Interview Accommodations: Propel is committed to providing reasonable accommodations throughout the interview process. If you need accommodations due to a disability or medical condition (such as additional time or accessibility support), please let us know as early as possible so we can support you appropriately.

We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington .

Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA).

More About Propel

Propel is a technology company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We’ve also partnered with renowned institutions and organizations like Vote.org , GoFundMe, and GiveDirectly.

Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.

Learn more about our impact from the press

Fintech Company Propel Announces $10 Million Fund For Food Stamp

Late Show With Stephen Colbert

How to Propel the Fight Against Poverty in America

How Tech is Helping Poor People Get Government Aid

Propel Routes Money to those Who Need it Most

How one tech startup is giving cash to SNAP recipients

Recipients Affected By Government Shutdown

How hunger relief groups say you can help feed your neighbors during the shutdown and beyond

Helping our Users Navigate this Crisis

Join us, and let's build something amazing together!