Head of Creative

About KOHO

We’re on a mission to make financial services better for every Canadian. That means no hidden fees, no predatory interest rates - just financial products designed to help our users spend smart, save more, and build real wealth. We’re a performance organization with a strong heart: we care deeply about outcomes, and everything ties back to our mission - to financially empower a generation of Canadians.

At KOHO, we’re not your average 9-5. We believe real impact comes from people who are trusted, empowered, and supported to do their best work - without sacrificing their lives to do it. We prioritize work-life integration, not just work-life balance. That means asynchronous collaboration, flexible hours, and a remote-first setup built around autonomy and high trust.

KOHO is entering its next chapter - leaner, smarter, more AI-integrated. We’re building for impact, not bureaucracy. If you thrive in environments that value clarity, ownership, and bold thinking, you’ll fit right in.

About the Role

We're building an in-house creative studio that brings campaigns, product storytelling, content, events, and advertising together under one roof. You will work with other marketing leaders to establish a cohesive and integrated marketing vision. As Head of Creative, you'll define KOHO's creative vision and lead the team that brings it to life across every touchpoint.

This role is equal parts creative leadership, organizational leadership, and talent development. You'll oversee a multidisciplinary team of creative directors, designers, copywriters, and producers, ensuring everything KOHO puts into the world reflects an exceptional creative standard while supporting business objectives.

You'll shape how the creative organization operates, establish the systems and culture that enable great work, and serve as the senior creative voice across the company. While your primary focus is leading people and building the organization, you'll remain close to the work—guiding concepts, providing direction, and occasionally rolling up your sleeves when needed.

Reporting to the Chief Growth Officer, you'll partner closely with leaders across Growth, Lifecycle, Product Marketing, and Product to connect creative excellence with business impact.

What You'll Do

Define and champion KOHO's multichannel creative vision across campaigns, product storytelling, content, events, and social and be accountable for business outcomes

Concept and create key pieces yourself when the work demands it, you are a “player/coach”

Lead and develop a multidisciplinary creative team, including art directors, designers, copywriters, and producers

Set the creative standard for all work, providing clear direction and feedback across both art direction and copy

Work with product marketing to translate briefs into powerful creative ideas

Oversee photo and video shoots alongside the Studios team and freelance production crews

Brief and manage freelance talent and agency partners during campaign surges

Help establish creative processes, review cadences, and quality standards as the department scales

Present concepts and creative work to senior stakeholders with clarity and conviction

Build the systems, processes, and review structures that enable high-quality creative output at scale

Oversee external agencies, freelancers, production partners, and photo/video shoots as needed

Set art direction and copy direction for campaigns, brand, web, product, video, events, and social

What You'll Need

15+ years of experience leading creative teams and organizations in ambitious, fast-paced environments with significant time at agencies or in-house teams that think like agencies

A portfolio that shows conceptual range across both copy and art direction ; big ideas that work across mediums

Experience working across the marketing stack, with a solid understanding of the overall marketing department’s objectives (not just creative).

Ability to collaborate with product design to ensure consistency and design cohesiveness

Experience directing video and motion work, not just static and copy

Someone who is actively utilizing AI in their creative process today

Proven ability to direct and elevate writers, art directors and designers

Deep expertise across copywriting, advertising, campaigns, content, and production

Strong creative instincts with a portfolio demonstrating conceptual excellence across multiple channels and mediums

Experience leading multidisciplinary teams, developing talent, and creating environments where creatives can do their best work

Strong organizational and operational skills, with the ability to structure teams, allocate resources, and establish effective ways of working

Executive-level communication and stakeholder management skills

Experience directing video, motion, digital, and integrated campaign work

A strong point of view on culture, storytelling, and brand building

The budgeted salary range for this role is $180,000-300,000 CAD / year.

We're open to hiring this role at either the Director or VP level, depending on the experience and scope the successful candidate brings. The final compensation will reflect the level of the role, in addition to factors such as market data within Canada, technical skill assessment, previous work experience, and internal pay equity across the KOHO team.

At KOHO, we are committed to pay transparency and ensuring compensation decisions are fair, consistent, and aligned with both the role and the individual.

Description de poste en français

On est en train de bâtir un studio créatif interne qui réunit sous un même toit les campagnes, le storytelling produit, le contenu, les événements et la publicité. Vous travaillerez avec les autres leaders marketing pour définir une vision marketing cohérente et intégrée. À titre de directrice générale exécutive ou directeur général exécutif, Création, vous définirez la vision créative de KOHO et dirigerez l’équipe qui la fera vivre à chaque point de contact.

Ce rôle combine leadership créatif, leadership organisationnel et développement des talents. Vous superviserez une équipe multidisciplinaire composée de directions créatives, de designers, de rédactrices et rédacteurs, ainsi que de productrices et producteurs, afin de vous assurer que tout ce que KOHO met en marché reflète un standard créatif exceptionnel tout en soutenant les objectifs d’affaires.

Vous façonnerez le fonctionnement de l’organisation créative, mettrez en place les systèmes et la culture qui permettent de produire un travail de grande qualité, et agirez comme voix créative principale à l’échelle de l’entreprise. Bien que votre mandat soit surtout axé sur le leadership d’équipe et la construction de l’organisation, vous resterez près du travail : en orientant les concepts, en donnant une direction claire et, à l’occasion, en mettant vous-même la main à la pâte au besoin.

Relevant de la cheffe ou du chef de la croissance, vous collaborerez étroitement avec les équipes Croissance, Lifecycle, Marketing produit et Produit afin de faire le lien entre excellence créative et impact d’affaires.

Ce que vous ferez

Définir et porter la vision créative multicanal de KOHO à travers les campagnes, le storytelling produit, le contenu, les événements et les réseaux sociaux, tout en étant imputable des résultats d’affaires

Concevoir et créer vous-même certaines pièces clés lorsque le projet l’exige; vous êtes une personne de type joueur-entraîneur ou joueuse-entraîneuse

Diriger et développer une équipe créative multidisciplinaire, incluant des directrices et directeurs artistiques, des designers, des rédactrices et rédacteurs, ainsi que des productrices et producteurs

Établir le standard créatif pour l’ensemble des livrables, en offrant une orientation et une rétroaction claires autant sur la direction artistique que sur la rédaction

Collaborer avec l’équipe de