Healthtech Social Media Manager

• About the Opportunity
• Mindtel is a fast-scaling Healthtech startup focused on making healthcare accessible, personalized, and proactive through digital-first solutions. We’re building AI-powered tools that connect patients, providers, and caregivers — and we need a dynamic Social Media Manager to humanize our brand, amplify patient stories, and drive community-led growth across India.

Role & Responsibilities

Design and execute social media strategies across Instagram, LinkedIn, Facebook, Twitter (X), and YouTube to build Mindtel’s brand as a trusted Healthtech leader in India.

Create high-impact, platform-optimized content — from short-form videos to patient testimonials, myth-busting reels, and caregiver Q&As — that drives awareness, trust, and app sign-ups.

Collaborate with product, UX, and clinical teams to translate complex health tech features into simple, relatable social narratives.

Monitor social sentiment, track engagement KPIs, and optimize content calendars using analytics from native platforms and tools like Meta Business Suite or Hootsuite.

Manage influencer and ambassador partnerships with doctors, nutritionists, mental health advocates, and micro-influencers across tier 1-3 cities.

Lead real-time crisis communication and brand advocacy during public health conversations or product launches — always with empathy, accuracy, and cultural sensitivity.

Skills & Qualifications

Must-Have

Social media management tools (Meta Business Suite, Hootsuite, Buffer)

Content creation tools (Canva, CapCut, Adobe Premiere Rush)

Healthtech or healthcare communication experience

Video storytelling for short-form platforms (Reels, Shorts, TikTok-style)

Social listening and sentiment analysis

Community moderation and influencer outreach

Preferred

Experience with UGC (user-generated content) campaigns in healthcare

Basic understanding of HIPAA/medical compliance guidelines for social content

Fluency in regional Indian languages (Hindi, Tamil, Telugu, Bengali)

Benefits & Culture Highlights

Impact-driven culture — your work directly improves access to healthcare for millions.

Flexible PTO and health-focused perks (mental health days, wellness stipend).

On-site hybrid flexibility in Bangalore, with vibrant team lunches and quarterly offsites.