IME:IN:Operations:Campaign Strategist:Senior Consultant

• Role overview:
• We're looking for an AI-native campaign strategist who uses AI to accelerate
• insight, creativity and execution -not replace critical thinking. You'll lead signal-led
• vertical campaigns from the moment a market signal is identified through to a live,
• continuously optimised campaign, partnering closely with our Market & Client
• Intelligence team to turn emerging market signals into differentiated narratives and
• high-impact campaigns.
• You'll work hands-on with content, design, web and digital teams to bring
• campaigns to life, then stay close to performance to keep optimising. You'll also
• own our vertical pages on the website, building new ones for prioritised verticals
• and keeping existing ones current. This is an individual contributor role that calls
• for sharp judgment, comfort making fast decisions and genuine day-to-day
• fluency working alongside AI. Not just familiarity with the AI tools, but a working
• style built around them.
• Responsibilities:
• Signal to opportunity
• ● Partner with the Market & Client Intelligence team to understand the market
• and client signals surfacing for vertical(s).

• ● Work with marketing leadership to assess and prioritise which signals are
• strong enough to activate into a campaign.
• AI-first narrative and campaign construction
• ● Own the campaign narrative, point of view and proof points for each
• prioritised opportunity, grounded in real signals rather than broad
• messaging.
• ● Work AI-first: use AI daily to accelerate ideation and the development of
• campaign assets (web copy, promotional creative, sales enablement
• content), so execution keeps pace with your thinking.
• ● Apply the following to every campaign: tie every asset to named accounts
• and pipeline, build a distinct hook backed by real proof points and
• pressure-test the angle against the competitive landscape before
• committing.
• Activation, collaboration and optimisation:
• ● Partner with content, design, web and digital teams to build and launch
• campaign assets leading the collaboration, not just briefing it.
• ● Coordinate the full campaign journey end-to-end (webpage, ads, sales
• enablement and more) so the campaign goes live as one coherent
• experience.
• ● Own the vertical pages on our website: create new pages for newly
• prioritised verticals and keep existing ones current as campaigns, proof
• points and messaging evolve.
• ● Once live, closely track campaign performance in collaboration with digital
• and field marketing teams and drive real-time optimisations to improve
• reach, engagement and pipeline impact. Report on results against the
• program's success measures and feed learnings back into the next signal.
• Qualifications
• ● 6+ years in B2B marketing with experience in industry/vertical marketing,
• campaign strategy or ABM (e.g., BFSI, Retail).

• ● A genuine AI-first working style with daily, hands-on use of AI in ideation,
• content development and decision-making, not just familiarity with the
• tools.
• ● Track trends across three areas continuously: marketing practice, AI
• capability and the vertical(s) for which you’re managing the campaigns and
• bring new tools and context back into the work.
• ● A strong bias for speed and action; comfortable prioritising and deciding
• with incomplete information.
• ● Excellent storytelling and stakeholder management skills across global and
• regional teams.
• ● Comfortable working with ambiguity in a fast-paced environment

See here our AI policy.