hirly

Umbrel

Lead Marketing Manager

Remote

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Role family
Marketing
Seniority
Lead / management
Work mode
Remote-friendly
First seen by hirly
2 Sept 2026

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the posting

We believe the best products spread through word-of-mouth of their users, and we’re very lucky to have a passionate and loving community of thousands of users who voluntarily help each other out, write tutorials, create videos, and get creative in many surprising ways.

Our communication style is very friendly, transparent, casual, witty-but-respectful with our users, i.e. anti-corporate lingo.

Ideally we’re looking for one person (or a 🦄) to do all the following tasks, but if you’re only interested in one of them (like just shitposting memes on our Twitter) or a few of them (eg. tutorial videos, paid ads, content), that’s okay too.

In this role, you will:

Run external communications on all of our socials

Create marketing campaigns and paid ads

Stay on top of our SEO, identify new content opportunities

Work with influencers/reviewers for umbrelOS and Umbrel Home reviews

Manage community across our Discord , community forum , and reddit

Shitpost on our X (Twitter) . Exhibit a , b , c , d, e

Also not-shitpost on our Twitter. Exhibit a , b , c , d , e

Collaborate with our team to create engaging content, such as how-tos, tutorials, and guides

Write blog posts and press releases

Come up with new ideas! You’ll run the show ✨

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Lead Marketing Manager at Umbrel — hirly