Lifecycle Marketing Senior Specialist

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

Company Level: 7

WHAT YOU’LL DO

Braze is hiring a Senior Marketing Senior Specialist, Customer Lifecycle to join our São Paulo office. You will be responsible for building and executing lifecycle marketing programs that drive adoption, retention, and expansion amongst our customer base. You will work closely with the Director of Lifecycle Marketing to develop and execute multi-channel customer lifecycle programs, including always-on engagement, product adoption, upsell, and event audience development programs that deepen customer relationships and support Braze's growth goals.

The ideal candidate is a strategic marketer who brings deep Braze platform expertise, strong cross-functional instincts, and a data-driven approach to lifecycle program development. You thrive in a fast-paced environment, are energized by building programs that directly impact customer retention and revenue expansion, and have a clear point of view on how AI - including BrazeAI™ tools and AI-assisted workflows - can accelerate execution, sharpen personalization, and elevate lifecycle marketing at scale. This role reports to the Director, Lifecycle Marketing.

In this role, you will:

Own the end-to-end strategy and execution for customer lifecycle marketing campaigns, including always-on journeys, product adoption programs, upsell campaigns, and event audience development

Build and optimize customer lifecycle campaigns, Canvases, and segments in the Braze platform, including complex audience logic, multi-step journey orchestration, A/B experimentation, and AI personalization

Manage the customer campaign calendar - tracking deadlines, and ensuring programs launch on time, on brief, and against clear success metrics

Translate high-level lifecycle strategy from the Director into executable, multi-channel programs with defined goals, audiences, and measurement frameworks

Actively explore and implement AI-powered workflows - including BrazeAI Operator™ and Agent Console™— to drive personalization at scale, increase campaign efficiency, and reduce manual build complexity

Drive cross-functional alignment with Customer Success, Account Management, Product Marketing, Content, Product Analytics, Growth Engineering, and Global Campaigns to ensure lifecycle programs are coordinated with go-to-market motions and CSM activity

Document Braze@Braze AI testing efforts, use cases, and learnings for internal enablement and external storytelling

Understand the impact of your programs on retention, expansion, and upsell pipeline; set and achieve goals that align with driving customer growth for the overall business

WHO YOU ARE

Proven track record in lifecycle, CRM, or customer marketing, with a strong focus on B2B SaaS

Hands-on Braze platform experience required - you must be comfortable independently building and launching complex campaigns and Canvases in Braze, including Liquid logic and multi-step journey design

Demonstrated ability to own a program area end-to-end - from strategic planning through execution, measurement, and iteration

You have a strong point of view on where AI can genuinely improve lifecycle marketing - from personalization and segmentation to content generation, testing velocity, and campaign efficiency — and you actively seek ways to put that into practice

Strong analytical skills with the ability to connect engagement metrics and funnel data to actionable insights and business recommendations

Experience working cross-functionally across CS, PMM, Growth, and campaign teams to coordinate go-to-market programs

Excellent communication and organizational skills; comfortable presenting recommendations to senior stakeholders

Familiarity with Salesforce or similar CRM for audience management and pipeline reporting is a plus

Comfortable operating in a fast-paced environment and collaborating across distributed, global teams

#LI-Hybrid

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here . More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

Competitive compensation that may include equity

Retirement and Employee Stock Purchase Plans

Flexible paid time off

Comprehensive benefit plans covering medical, dental, vision, life, and disability

Family services that include fertility benefits and equal paid parental leave

Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend

A curated in-office employee experience, designed to foster community, team connections, and innovation

Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching

Employee Resource Groups that provide supportive communities within Braze

Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.

The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.

Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.

The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity,