Lifecycle & Retention Strategist

Lifecycle & Retention Strategist

Direct-to-consumer marketing success requires mastery of owned channels. We believe that email and SMS marketing are cornerstone channels for sustainable growth. As a Lifecycle & Retention Marketing Strategist, you'll play a key role in creating education and best practices for our teams, auditing new and existing clients, creating roadmaps for automated campaigns and flows, and providing strategic input across client accounts.

Success in this role demands both visionary strategy and flawless execution. You'll craft data-driven lifecycle strategies while building the technical infrastructure and detailed implementation roadmaps that turn strategy into measurable results for our clients.

What We Look For

This place isn't for everyone, but it might be for you if…

YOU SET THE STANDARD

You are committed to making decisions informed by research

Your customer service is referenced as the bar that others strive to emulate

You take pride in arriving to meetings prepared with insight to contribute

You organize your time and say “no” appropriately so that you can attend to what is most critical

You are committed to approaching challenge & failure with curiosity about how to improve

Your word is trustworthy; you do what you say you will

YOU ARE DRIVEN TO INCREASE VALUE

You are passionate about building brands for the next generation

You gather context ahead of meetings so that you arrive prepared with insight and input

You clearly articulate your expertise so that even a beginner can understand the concept

You are in the habit of documenting and reporting your work

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

You seek opportunities to refine your skills without being prompted

You desire to inspire others with your excellence and expertise

You are willing to put in the reps to be an expert in your domain

You resist the temptation to play victim; instead, you take 100% ownership over outcomes

What You'll Do

EXECUTE | You are hands-on in managing the day-to-day email and SMS programs for your clients. From building complex automation flows and developing sophisticated segmentation strategies to writing compelling copy and setting up A/B tests, you're comfortable getting into the technical details. You maintain rigorous QA processes, monitor deliverability metrics, and continuously optimize campaign performance. Your expertise in ESPs (especially Klaviyo) allows you to build and manage scalable, revenue-driving programs that consistently exceed client expectations.

TEACH | You're all about creating unique and differentiated customer experiences through email and SMS that drive engagement and revenue. You understand that these channels are key to successful business growth - for both the client and our agency. As an Email & SMS Marketing Strategist, you are building your expertise in all things email and SMS at the agency. The best part of amassing all this knowledge and expertise is that you'll get to share it with your colleagues and clients as you teach best practices and share foundational knowledge of ESP platforms, automation strategies, and campaign optimization.

PARTNER | Working closely with Growth Strategy, Paid Media, and Creative Services, you'll collaborate across internal teams to provide input and plan cohesive marketing campaigns that fuel growth for our clients. Your expertise in email and SMS will help shape integrated marketing strategies that maximize results across all channels. Partnership with internal teams and client contacts will enable your clients to achieve their goals through effective lifecycle marketing.

ANALYZE | You have a passion for results-driven data and a track record of being able to identify, develop, segment, execute and optimize email and SMS campaigns. With a multi-brand purview (clients you directly work on and other agency clients), you are able to spot trends and connect the dots on what success may look like across industries and verticals. Working with the data analyst, you will share the trends that you're seeing both externally through marketing materials and internally.

What Success Looks Like

Success in Your Day to Day Looks Like

Develop and implement revenue-driving lifecycle programs that significantly contribute to total client revenue

Maintain excellent sender reputation scores across client accounts through best-practice implementation

Achieve and maintain industry-leading deliverability metrics through proactive monitoring and optimization

Drive consistent list growth through strategic acquisition tactics and engaging campaigns

Design automated flow strategies that generate substantial recurring revenue

Lead confident, strategic client meetings with clear agendas and actionable insights

Proactively identify upsell opportunities and expansion strategies within accounts

Create compelling monthly performance reports highlighting key metrics, insights, and strategic recommendations

Success in Your First Three to Six Months Looks Like

Build strong, trusting relationships with clients through consistent delivery of results

Identify and execute on upsell opportunities within existing accounts

Build a strong reputation through excellent client references and case studies

Establish yourself as a trusted strategic advisor to clients and internal teams

Contribute to new business pitches with strong strategic thinking and industry expertise

Develop a reputation for innovative email and SMS strategies that drive real results

Demonstrate clear ROI from email and SMS initiatives across client accounts

Build strong cross-functional relationships that drive integrated client success

What You'll Bring to the Table

2–4 years experience in email and SMS marketing, with proven success in DTC environment

Strong proficiency in Klaviyo platform including automation flow design, custom event tracking, API integrations with ecommerce platforms, behavioral segmentation, and custom metric creation

Working knowledge of at least one additional ESP (such as Attentive, Emarsys, Iterable, or Braze) is preferred

Hands-on experience with leading SMS platforms (Attentive, Postscript, Klaviyo SMS) including campaign setup, automation flows, compliance management, and subscriber segmentation

Working knowledge of email and SMS compliance regulations including GDPR, CCPA, CAN-SPAM Act, TCPA, and CASL, with experience implementing compliant opt-in/opt-out processes and managing consent preferences

Familiarity with email infrastructure management including DNS authentication protocols (DKIM, SPF, DMARC), sender reputation monitoring and deliverability troubleshooting

Experience with audience segmentation strategies using behavioral, demographic, and transactional data, conditional automation logic, and flow optimization through performance analysis

Experience with A/B testing and split-testing methodologies across email and SMS campaigns

Working knowledge of Loyalty, Subscription, Direct Mail, Survey, and Identity Resolution platforms with focus on seamless Email and SMS integration

Proven ability to manage multiple high-priority projects and client relationships simultaneously

Strong analytical capabilities with expertise in data analysis, performance reporting, and strategic thinking with a data-driven approach

Proficiency in Figma for email design collaboration, plus HTML and CSS for responsive template development

Exceptional project management and organizational skills with outstanding written and verbal communication abilities

Bachelor's degree preferred but not required

What's In It For Me?

SALARY RANGE

$100,000 - 110,000 base salary, annually

Bonus Structure | 15% of base salary

ABOUT US

At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.

To give ourselves our best shot at accomplish