Manager, Client Strategy

Inmar Intelligence is seeking a highly strategic and client-focused Manager, Client Strategy to lead a team responsible for developing client-facing proposals, strategic narratives, campaign recommendations, and presentation materials across the Consumer Packaged Goods (CPG) portfolio.

This role sits at the intersection of Sales, Client Success, Analytics, Media, Product, and Retail—ensuring client objectives are translated into compelling, insight-driven strategies and recommendations that support revenue growth and strengthen client engagement.

The Manager, Client Strategy is responsible for both people leadership and strategic execution. This individual will coach and develop Client Strategy team members, manage team priorities and workload, maintain high standards for strategic output, and provide hands-on strategic guidance for complex or high-priority client opportunities.

The ideal candidate combines strong people leadership with expertise in CPG, shopper marketing, retail media, integrated campaign strategy, and executive-level storytelling. This leader should be comfortable moving between coaching team members, reviewing strategic work, collaborating with cross-functional partners, and directly contributing to important client opportunities.

This is not a traditional design or coordination role. The Manager, Client Strategy is accountable for ensuring the team consistently develops strategic, differentiated, and operationally achievable recommendations that effectively communicate Inmar's value in the market.

Team Leadership & Development:

-Lead, coach, and develop a team of Client Strategy professionals

-Set clear expectations for strategic thinking, presentation quality, client readiness, and executional feasibility

-Provide regular coaching, feedback, and professional development

Strengthen team capabilities across:

Strategic planning

CPG and shopper marketing

Retail media

Audience and media strategy

Executive storytelling

Client communication

-Manage workload, priorities, and resource allocation across client requests and revenue opportunities

-Support employee performance, development, and career growth

-Foster a collaborative, accountable, and solutions-oriented team culture

-Identify opportunities to improve team knowledge, skills, processes, and tools

Client Strategy & Strategic Storytelling:

-Lead and oversee the development of client-facing strategies, proposals, and recommendations

-Guide team members in translating client business goals into actionable media, audience, shopper, and campaign strategies

-Ensure strategic narratives align to objectives such as:

Brand awareness

Trial and acquisition

Basket growth

Repeat purchase

Retail conversion

Review and provide strategic direction on proposal decks, presentations, and campaign recommendations

Ensure client-facing materials are:

Insight-driven

Strategically differentiated

Visually compelling

Client-centric

Operationally achievable

-Provide hands-on strategic support for complex, high-value, or high-priority opportunities

-Guide development of post-campaign recommendations that identify performance insights, key learnings, optimization opportunities, and future growth opportunities

Pre-Sales Partnership & Revenue Enablement:

-Partner closely with Sales and Client Success leaders throughout the pre-sale planning process

-Oversee strategic support for:

• •RFP responses
• •Proposals
• •Pitches
• •Client planning sessions
• •Growth opportunities

-Guide the development of:

Audience strategies

Channel mix recommendations

Campaign approaches

Retail and shopper strategies

Measurement frameworks

Ensure proposals clearly communicate:

• •Strategic rationale
• •Inmar differentiation

Business impact

Measurement approach

Growth opportunities

-Participate directly in strategic pitches and client presentations as needed

-Partner with commercial teams to improve proposal quality, differentiation, and win potential

-Capture learnings from client feedback, wins, and losses to continuously improve strategic recommendations

Strategic Campaign Recommendations:

Guide the development of audience and campaign recommendations using:

Shopper and retailer data

Behavioral insights

Category intelligence

Campaign performance

Market trends

Ensure recommendations appropriately consider:

• •Media channels
• •Audience segmentation
• •Campaign structures
• •Retail activation approaches
• •Measurement strategies

Ensure strategies align with:

Client objectives

Executional feasibility

Retailer capabilities

Budget considerations

Measurement requirements

Identify opportunities to integrate:

• •Retail media
• •Incentives and loyalty solutions

Omnichannel activation

Programmatic media

Social media

Shopper marketing

-Encourage the team to develop integrated solutions rather than isolated tactical recommendations

Presentation Development & Executive Communication:

-Maintain high standards for the team's client-facing presentations and strategic materials

-Oversee the creation and refinement of:

Proposal decks

Strategic sales presentations

Wrap decks

Business reviews

Executive presentations

-Coach team members on translating complex data and strategies into clear, concise, and persuasive narratives

-Review key deliverables for:

Strategic quality

Recommendation clarity

Story flow

Brand alignment

Executive readiness

Operational accuracy

-Establish repeatable presentation frameworks, templates, and best practices

- Ensure recommendations clearly connect client objectives, insights, Inmar capabilities, and expected business outcomes

Cross-Functional Leadership:

Collaborate closely with:

Sales

Client Success

Analytics

Media Operations

Product

Retail

Measurement

-Serve as a strategic connector between client objectives and internal capabilities

-Ensure appropriate alignment across strategy, storytelling, execution, and measurement

-Partner with internal subject matter experts to ensure recommendations accurately represent Inmar capabilities

-Help resolve strategic or executional questions before recommendations reach clients

-Share client and market feedback with internal teams to help strengthen capabilities and go-to-market strategies

-Build strong relationships across teams to improve collaboration and speed to market

Team Operations & Process Improvement:

-Manage team intake, prioritization, assignments, and deadlines

-Balance resources across competing client and commercial priorities

-Establish clear workflows and expectations for strategic development and review

-Identify opportunities to improve speed, quality, and consistency through:

• •Templates
• •Strategic frameworks
• •Reusable content
• •Best-practice libraries
• •Technology and AI-enabled workflows

-Maintain visibility into team workload, capacity, and deliverables

-Identify recurring challenges and implement process improvements

-Help scale Client Strategy support while maintaining high standards for quality