Manager, Digital Strategy, North America

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

Virgin Music Group is currently seeking a Manager, Digital Strategy, North America based in our Hollywood, CA office. The Manager will join a collaborative global team and contribute by leading digital marketing partnership, promotion and innovation initiatives.

Responsibilities include liaising with social media, metaverse, gaming and new digital business platforms to collaborate on partnership opportunities for VMG’s roster and catalog. Additionally, the Manager will advise VMG artist and label partners on overall digital marketing strategy.

The ideal candidate has a passion for independent music, an entrepreneurial spirit, a professional background in music-focused digital marketing and an affinity for the gaming/metaverse industries. They will have a strong eye for analysis and thrive in a fast-paced, results driven environment.

How You’ll CREATE:

• •Strategize, pitch and secure artist partnership opportunities with social media platforms (TikTok, Meta, Snap, Discord, X, etc.) and digital content channels/outlets for the VMG roster and catalog.
• •Strategize and project manage artist partnership opportunities with platforms in video game and metaverse spaces.
• •Network and expand Virgin Music Group’s rolodex of innovative, forward thinking partners in digital spaces for artist collaboration opportunities.
• •Ideate and execute digital promotions and contesting initiatives for a roster of artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more.
• •Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns.
• •Collaborate with internal VMG departments (paid media, marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.
• •Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs.
• •Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace.
• •Manage multiple campaigns in a fast-paced, entrepreneurial environment.
• •Maintain professional relationships with artists, label and management partners.
• •Troubleshoot administrative and support queries across social media platforms.
• •Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success.

Bring Your VIBE:

• •Passion for music focused social media, short form video and content marketing.
• •Affinity and cultural fluency in video game and metaverse industries.
• •Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
• •Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites
• •Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc.
• •Must thrive in a team environment but be able to take initiative and work independently.
• •Strong analytical skills with ability to create case-studies and campaign reporting decks.
• •Degree in relevant field, and/or equivalent career experience
• •Music industry or artist relations experience

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

Comprehensive medical, dental, and vision coverage

Including 100% coverage for out-patient in-network mental health services

Fertility coverage for eligible medical plan participants

Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

Student Loan Repayment Assistance and Tuition Reimbursement

401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

Flexible Paid Time Off (PTO) for exempt employees

3-weeks PTO for non-exempt employees

2-weeks paid Winter Break

10 Company Holidays (including Juneteenth and Wellbeing Day)

Summer Fridays (between Memorial Day and Labor Day)

Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$49,410 - $75,000

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.