Marketing Director

Summary

About the position: This is a NAF Career Program position assigned to Maxwell AFB, AL. This is a Regular Full Time (RFT) position with benefits (medical, dental, life insurance, retirement, 401(k), and annual/sick leave).

Duties

Leads and guides the efforts of the marketing department. Oversees implementation of the marketing strategy which includes campaigns, events, digital marketing, and public relations. Creates marketing and communication strategies for the organization. Coordinates and directs marketing projects and major events from start to finish. Conducts research and analyzes trends in products and/or services offered to develop marketing strategies for new and existing products and services. Develop surveys, focus groups and performs marketing analysis to identify needs and wants of various market(s). Conducts competitor research to develop strategies that maximize profit and market share while meeting customer satisfaction. Carries out continuous analysis of competitive environment and consumer trends. Works closely with product management team to define marketing materials and programs. Develops and builds brand strategy and awareness. Launches and maintains commercial sponsorship with businesses by establishing and meeting their marketing objectives. Generates commercial sponsorship proposals. Manages social media presence and directs programs to improve social media reputation and recognition. Maintains contacts with outside organizations within the community for the purpose of exchanging information and working in programs of mutual interest. Provides public affairs and public relations services for the Force Support Squadron with other base agencies. Prepares, justifies, and submits annual budget resource requirements. Monitors expenditures and uses cost-benefit thinking to set priorities. Attends and briefs at meetings on behalf of FSS. Guides the day to day activities of the marketing team. Ensures marketing objectives are implemented by the marketing team. Assigns work to subordinates based on priorities and deadlines. Assures that mission and accuracy requirements are met; selects employees; hears and resolves grievances and complaints; initiates corrective and/or adverse action for performance or conduct; schedules and grants leave; identifies training needs. Appraises performance with established guidelines. Provides appropriate recognition and feedback for employee performance. Periodically review organization structures to ensure position guides are accurate. Performs other related duties as assigned. If interested in applying for this position you may preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/13079783

Qualifications

Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date 13 Oct 2026. Business Based Action, Outside Applicant Veteran, and Transition Hiring Preference In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if the position allows for qualifying based on education, your transcripts will be required as part of your application. Qualifying Experience: Experience in applying marketing policies, procedures, methods, and publicity techniques; conducting market research to identify trends and customer needs; planning activities/events in support of promotional strategies and commercial sponsorship. Ability to communicate effectively (orally & written). Previous supervisory experience and/or knowledge of Services programs are highly desired. The incumbent may be required to travel away from duty station for official business. OR Education Substitution: Master's or equivalent graduate degree or 2 full years of progressively higher level education leading to such a degree or LL.B or J.D., if related. Field of study should be in Marketing or Business Management.

Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does allow for education substitution. FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying.