Marketing & Lead Management Executive

Job Summary

We are looking for a proactive and result-oriented Marketing & Lead Management Executive to manage student enquiries, generate leads, drive admission conversions, and coordinate with education agents and consultancy partners. The role supports business growth by building strong relationships, ensuring timely follow-ups, and helping students navigate the admission process in the international education sector.

Responsibilities

Handle inbound enquiries from students and parents through websites, social media, and other marketing channels.

Generate, qualify, and follow up on leads to achieve admission and conversion targets.

Conduct outbound calls to prospective students and guide them through the admission process.

Explain courses, fees, eligibility criteria, scholarships, and admission procedures.

Coordinate with education agents and consultancy partners for student referrals and admission updates.

Build and maintain relationships with existing and new education partners.

Manage agent onboarding, agreements, commission structures, and contract renewals.

Maintain accurate lead records, follow-up status, and student information in the CRM.

Prepare and update course brochures, application documents, and promotional materials.

Conduct product knowledge and training sessions for education agents.

Coordinate with internal teams to ensure smooth admission processing and timely communication.

Monitor lead progress and follow up consistently to improve student enrolment conversions.

Qualifications

Bachelor’s degree in Marketing, Business Administration, Education, Management, or a related field.

1–3 years of experience in sales, marketing, lead generation, telesales, student counseling, or business development.

Excellent verbal and written communication skills.

Strong interpersonal, relationship management, and client-handling skills.

Experience in lead generation, follow-ups, sales conversion, and customer relationship management.

Ability to communicate effectively with students, parents, education consultants, and business partners.

Strong negotiation, coordination, and problem-solving skills.

Proficiency in MS Office, CRM systems, email, and social media platforms.

Ability to manage multiple leads, maintain accurate records, and achieve conversion targets.

Willingness to work from 5:00 AM to 2:00 PM.

Comfortable working in a target-driven and fast-paced environment.