Marketing Manager Iberia

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

Your Mission

We are looking for a Marketing Manager Iberia to join the Spanish local team. Your mission is to drive scalable user and business growth across the Spanish and Portuguese market. You will design, execute, and rigorously measure high-impact marketing strategies, balancing local insights with central Growth resources. You will be able to work on a large variety of projects to increase BlaBlaCar’s impact and take the company to its next growth stage. Serving as the primary champion for our Spanish community, you will align internal product and service developments with local member needs and insights to strengthen BlaBlaCar’s position as a market leader.

Your responsibilities

Objective Setting & Tactical Planning: Translate regional business goals into actionable marketing roadmaps, identifying optimal channels, tactics, and resource allocation.

Campaign Strategy & Execution: Design, launch, and optimize integrated marketing campaigns across Spain and Portugal, with the help of our central Growth team, to drive user acquisition and retention.

Project & Budget Management: Manage marketing initiatives end-to-end, ensuring timely delivery, strict budget adherence, and maximum ROI. Monitor, format, and report on key marketing KPIs, establishing robust measurement processes to evaluate campaign efficiency.

Stakeholder & Leadership Alignment: Partner closely with central Growth, Product, and local teams while delivering regular performance updates and strategic briefings to leadership.

Content Creation & Channel Management: Develop compelling localized marketing assets, primarily for CRM sequences and organic/paid social media, to engage driver and passenger communities.

Market Insights & Strategic Analysis

Business & Performance Deep Dives: Conduct rigorous analysis of regional business activity, funnels, and campaign metrics to uncover growth drivers and performance bottlenecks.

Actionable Intelligence: Synthesize complex data sets and members 'insights into clear, executive-ready insights that directly inform product direction, local messaging, and strategic decision-making.

Your Qualifications

Minimum 5 years of work experience in marketing and/or business development

Entrepreneurial mindset: autonomous, proactive, sense of ownership and hands-on profile

Strong data and analytical skills, business and data driven

Creative mind, great content and copywriting skills

Native Spanish speaker and fluent in English. Portuguese would also be an advantage

You have excellent communication skills, you’re humble, and you enjoy sharing & learning from others

Ability to work autonomously under tight deadlines

Ability to work in a multicultural environment

Demonstrable experience in launching a new product/service, project management, ownership of a product or business line, etc.

If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!

What we have to offer

Hybrid working mode (3 days/week at the Madrid office)

4 additional weeks on top of legal maternity/paternity leaves

Financial support for home office equipment

Minimum 22 days of holidays per year

Local meal plan policy (90€/month)

Free unlimited carpooling

Personal growth via trainings, mentorship, and internal mobility programs

Employee Stock ownership plan

Regular team building events

1 day off per year to test our product

Interested in joining the ride?

a 45-min video-call with Chloé, our Talent Acquisition Manager, to get to know you, understand your career expectations and answer your questions (in English)

a 45-min video-call with Florent, our Country Manager, for a first introduction with the manager of this position (in Spanish).

a 60-min interview with Florent and another member of the local Spanish team to go deeper into your experience, your expectations, and evaluate your skills (in Spanish and preferably at our Madrid office, but it could also be done online).

a 30min video-call with Adrien, our VP of Business (in English).

Our hiring process lasts on average 20-25 days and offers usually come within 48 hours.