Marketing Operations Manager

Job Title: Marketing Operations Manager

🏢 Organization: Dreamtime Learning Pvt. Ltd.

📍 Location: Hyderabad (near Madhapur Metro Station) – Work from Office

💼 Job Type: Full-time (Monday to Saturday, 10:00 AM – 7:00 PM)

💰 Salary: Up to ₹4.8 LPA

💻 Requirement: Laptop is mandatory

Key Performance Indicators (KPIs):

1. Physical School Operations

Lead Generation: Number of qualified leads and conversion to enrollments.

Local Outreach Campaigns: ROI from ads, fairs, and parent meetups.

Event Attendance: Participation rates at offline open houses and tours.

Brand Visibility: Growth in inquiries from local campaigns.

2. Franchise Business Marketing Operations

Lead Generation: Number of franchise inquiries generated.

Campaign ROI: Cost per franchise lead and conversion rate to qualified prospects.

Brand Visibility: Growth in franchise-related impressions, mentions, and traffic.

Franchisee Marketing Support: Satisfaction scores from franchisees on marketing support.

Localized Campaigns: Success of region-specific franchise campaigns.

3. Online School Marketing Operations

Lead Generation: Number of inquiries through digital campaigns.

Enrollment Conversion: Percentage of leads converted to enrolled students.

Campaign ROI: Cost per Lead (CPL) and Cost per Acquisition (CPA).

Content Engagement: Performance of blogs, webinars, and resources (CTR, time spent, shares).

Community Building: Growth and engagement in online communities/social forums.

Retention Metrics: Student retention rates and parent satisfaction ratings.

4. General Marketing Operations

Event Success: Attendance & engagement rates for online/offline events.

Integrated Campaign Performance: Efficiency of multi-channel campaigns (CTR, CPL, conversions).

Brand Awareness: Growth in social mentions, website traffic, and inquiries.

Market Research: Competitor analysis, insights, and trend identification.

International Expansion: Execution of entry strategies & localization.

Collaboration & Influencer Opportunities: Partnerships, influencer campaigns, sponsorship ROI.

Tool Utilization: Effective use of CRM, marketing automation, and analytics platforms.

👉 Interested candidates can share their CV with us at [email protected] or contact 9966099521.