Marketing Specialist

Marketing Specialist (Social Media, Content Strategy, Ads & Product Marketing)

Location: Remote

Employment Type: Full-time

About the Role

We are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space.

This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels.

Key Responsibilities

Social Media Management

Own and manage social media presence across platforms such as TikTok, LinkedIn, and X

Plan and execute structured content calendars aligned with growth goals

Develop short-form video strategies targeting e-commerce brands and agencies

Monitor engagement performance and continuously optimize content output

Content Strategy

Build and execute a consistent multi-channel content strategy

Translate product features into compelling educational and conversion-focused content

Collaborate with internal stakeholders to develop thought leadership content

Produce:

short-form videos

carousels

product explainers

insight-driven posts

creator economy commentary

Paid Advertising Campaigns

Plan, launch, and optimize paid campaigns across platforms such as:

TikTok

Meta

LinkedIn

Google (optional but preferred)

Test creatives, audiences, and messaging variations

Improve acquisition efficiency and conversion performance

Track and report campaign performance metrics

Product Marketing

Support the go-to-market strategy for new feature releases

Help position AI-driven creator discovery and outreach tools clearly in the market

Develop messaging frameworks for agencies and e-commerce brands

Contribute to landing page messaging and campaign narratives

Growth & Analytics

Track and report on key marketing KPIs

Identify opportunities to scale acquisition and engagement

Run experiments across content, positioning, and paid channels

Support pipeline generation and brand awareness initiatives

Ideal Candidate Profile

Required

2–5+ years of experience in growth marketing, social media marketing, or product marketing

Strong experience managing social media for SaaS, creator economy, or e-commerce brands

Experience running paid acquisition campaigns

Ability to create high-performing short-form content

Comfortable working in a fast-paced startup environment

Strong execution capability (not strategy-only)