Marketing Specialist, Korea

About Appier

Appier (TSE: 4180) is an AI-native Agentic AI as a Service (AaaS) company t hat empowers businesses to create value through cutting-edge AdTech and MarTech solutions. Founded in 2012 with the vision of “Making AI Easy by Making Software Intelligent,” Appier helps businesses turn AI into ROI through its Ad Cloud, Personalization Cloud, and Data Cloud—each powered by Agentic AI that enables autonomous, adaptive, and real-time decision-making. Today, Appier operates 17 offices across APAC, the US, and EMEA, and is listed on the Tokyo Stock Exchange. Learn more at www.appier.com .

• About the Growth & Marketing Team
• The Growth & Marketing Team at Appier operates as a central driver of brand growth and customer engagement. We work closely with cross-functional teams—including Sales, Product, and Customer Success—to expand market reach, strengthen customer relationships, and generate measurable business outcomes across multiple regions.

• About this role
• We are seeking a Marketing Specialist with 1–3 years of experience to be in charge of markets in Korea and support globally. Based in Korea, this role requires fluency in Korean and a strong interest in B2B marketing. The ideal candidate will be hands-on in executing demand generation, ABM campaigns, events, customer marketing initiatives, and localized content, working cross-functionally to drive measurable business outcomes.

Responsibilities

Integrated Campaign Execution: Support and manage regional marketing initiatives including demand generation, ABM, and customer marketing programs tailored for Korea and SEA.

Event & Field Marketing: Coordinate, execute, and track local events, seminars, webinars, and customer programs to engage prospects and deepen customer relationships.

Digital Marketing & Content: Manage and localize marketing assets such as case studies and social media to ensure relevance for Korean audiences.

ABM & Demand Gen Support: Partner with Sales to execute targeted ABM campaigns, monitor lead performance, and optimize for pipeline impact.

Customer Marketing: Assist in building customer stories, testimonials, and advocacy programs to showcase success and strengthen retention

Qualifications

Experience: 1–3 years of hands-on marketing experience, preferably in B2B SaaS, digital marketing, or technology sectors.

Language Skills: Native-level fluency in Korean; strong business-level written and verbal communication in English.

Marketing Skills: Practical experience in campaign execution across email, events, social media, or digital channels.

Versatility: Ability to manage multiple projects across demand generation, ABM, events, content, and customer marketing.

Organized & Detail-Oriented: Strong project management and coordination skills with a proactive approach.

Collaborative Mindset: Comfortable working cross-functionally in a fast-paced, international environment

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