Media Manager, Amazon Media Team

This role sits within the central media team responsible for driving measurable business and brand outcomes. As a Media Manager, you will plan, execute and optimize multi-media integrated campaigns that drive attributable customer growth and brand equity — connecting media strategy to business results with precision and accountability.

• Key job responsibilities
• - Plan and optimize media campaigns with clear accountability to business (brand penetration and customer lifecycle progression) and brand metrics (awareness, consideration, preference)
• - Manage overall media budgets and campaign calendar to maximize media-driven business impact across all channels/platforms
• - Surface insights from campaign data to inform investment decision and forward looking strategies.
• - Partner cross-functionally with brand, research analytics and creative/content teams to ensure media amplifies business priorities
• - Contribute to experimentation roadmaps i.e. incrementality testing, attribution modeling, media mix optimization.

• A day in the life
• - Most of your time goes into planning, building and optimizing multi-media campaigns that drive brand penetration and enhance Amazon brand equity. You will be diving deep into campaign performance reports/dashboards — constantly connecting media spend to business outcomes.
• - You'll work cross-functionally with category teams, creative partners and measurement analysts — bringing the media point of view to strategy conversations and telling the investment-to-impact story in weekly business reviews.
• - Beyond execution, you'll run experiments and new channel pilots. You will challenge legacy plans and propose smarter ways to drive outcomes.
• - You will also get opportunity to partner with product and engineering to improve our media tech stack and contribute to measurement framework design.

• About the team
• The Central Media team at Amazon India shapes how hundreds of millions of Indians discover, consider and choose Amazon — at unprecedented scale. Our mission is to drive attributable customer growth and brand consideration from every rupee invested. We architect and optimize multi-media integrated campaigns across channels — powered by proprietary data signals, AI-driven personalization and robust measurement frameworks.

Basic qualifications

• - 4+ years of professional non-internship marketing experience
• - 4+ years of Salesforce, Tableau, Vidyard, and Excel experience
• - Experience analyzing data and best practices to assess performance drivers
• - Master's degree
• - Knowledge of Microsoft Excel at an advanced level, including: pivot tables, macros, index/match, vlookup, VBA, data links, etc.

Preferred qualifications

• - Experience working with a major brand or entertainment company in project/production management
• - Experience in e-commerce, start ups, advertising, commercial
• - Experience using data visualization tools

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.