Optimization Specialist

Optimization Specialist

The role in brief:

Vladimir Jones has an opportunity for a smart, well-organized individual who enjoys a dynamic, creative and busy workplace. You’ll work with a dedicated team coordinating a multitude of projects in our Integrated Media & Data Team. This role will be instrumental in moving workflow through the agency, from an idea to the minds of a consumer. You’ll need to understand how data can translate into a story, enjoy spreadsheets and be comfortable in different types of media buying and data platforms. Most importantly, you need to be nice, energetic and have a positive and progressive mindset!

Responsibilities Include:

Execute paid programs across multiple channels including PPC, Display, Video, Audio, Print, OOH and Social, and optimize live campaigns in real-time

Obtain inventory availability, cost estimates and/or media kits from partners and platforms

Manage budgets, timelines and pacing for multiple ad platforms

Communicate deadlines and creative requirements of the media plan and buy to teams

Enter media schedules into VladTracker (proprietary) workflow system and Campaign Manager for the traffic of ads

Assist in resolving media invoices and schedule updates for payment or client billing

Become familiar with all media buying and research software tools within the agency

Maintain resource and media files

Conduct and compile research for client reports by providing insight and analysis on raw campaign data

Assist Integrated Planners or other subject matter experts in execution of plans and contracts

Demonstrate strong problem-solving abilities and foster innovative solutions

Maintain appropriate and responsive working relationships with media suppliers/partners and internal teams (Account Services, Media, Digital & Creative)

Communication Skills:

Communicate in a clear, coherent and professional manner

Develop and facilitate strong relationships across the agency, and in workflow

Represent the team and the agency in a positive manner in all endeavors

Effective problem-solver and generator of innovative solutions

Strong written and verbal presentation skills and style

Those who succeed in this role have the following qualifications:

Bachelor’s degree required, preferably in advertising, communications, journalism, business or data sciences

Some experience or familiarity with paid ad platforms and analytics tools: certification in Google Ads, GA4, Meta, etc.

Comfortability with analyzing sets of numbers and providing insights

At least a basic level of Excel knowledge

Proficient in Microsoft Office or Google applications

Agency Values:

The following characteristics are expected of each employee of the agency regardless of role or responsibility:

GRIT. Fall seven times, get up eight.

CURIOUS. Follow that hunch with unbridled passion.

PROVOCATIVE. When it comes to moving a piano, never grab the sheet music.

CONFIDENCE. Fake it ‘til you make it. Then fake it some more. (Psst, no one knows. It’s ok.)

UNCOMPROMISING. What you do when no one is watching is really who you are.

UNFORGETTABLE. What about you, your character, your personality - sticks?

UNWAVERING. Projects and initiatives are rarely sprints. Pace yourself. And encourage others who need a pick-me-up along the way.

MYTH-WORTHY. What stories about you will still loom large 20 years from now.

Schedule and Location:

Monday - Friday 8:30am - 5:30pm . Remote work available on Fridays.

This role can be based out of either our Denver or Colorado Springs, CO office.

Compensation

The salary range for this role is $23.00 - $26.67/hour.

Benefits:

401k + employer match

Medical, Dental, Vision

Life and short-term disability (100% employer paid)

Voluntary long-term disability

EAP

9 paid holidays

PTO, Floating Holiday, Volunteering Day

Education reimbursement

Employee referral program

Employee recognition program where points turn into money!

Vladimir Jones is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, protected veteran status, or disability status.

Vladimir Jones participates in E-Verify, which is a federal program used to confirm the employment eligibility of all new hires.