Performance Marketing Manager

• Company: Leading Indian OTT Player
• Location: Noida, Uttar Pradesh
• Employment Type: Full-Time
• Reports To: Director – Growth

Position Summary

Our Client is looking for a Performance Marketing Manager to own day-to-day paid acquisition across Meta, Google, and programmatic channels .

The role will focus on acquiring high-quality paying subscribers who engage and return , rather than optimizing for installs alone. You will manage campaign execution, optimization, testing, analytics, and reporting with a strong focus on AI-enabled performance marketing .

Key Responsibilities

1. Paid Channel Management

Own campaign setup, execution, optimization, targeting, bidding, and budget pacing across Meta, Google, and programmatic platforms .

Monitor campaigns daily and proactively address underperformance or inefficient spend.

Optimize toward CAC, ROAS, conversion, and subscriber quality , not just CPI or installs.

Ensure accurate tracking, attribution, campaign setup, and budget utilization.

Execute campaigns within established brand and creative guidelines.

2. Creative Testing & Experimentation

Plan and execute structured A/B tests across creatives, copy, audiences, and formats.

Identify winning creatives and audiences and scale them efficiently.

Work with Creative and Growth teams to provide actionable performance insights.

Use AI tools and platform-native automation to increase testing speed and creative variations.

Maintain clear hypotheses and measurable outcomes for every test.

3. Performance Analysis & Reporting

Analyze campaign performance and translate data into clear optimization actions.

Track downstream metrics including paid conversion, engagement, and return-to-watch where available.

Provide regular performance reports to the Director – Growth.

Maintain accurate campaign documentation and performance history.

Use AI tools for first-level analysis and reporting while applying independent judgment to optimization decisions.

4. Cross-Functional Collaboration

Coordinate with Content around launches, promotions, and regional campaigns.

Work with Creative teams to improve ad performance based on campaign insights.

Partner with Brand to ensure paid creative follows brand guidelines.

Immediately identify and escalate tracking, attribution, or platform-policy issues.

5. Platform & Market Expertise

Stay updated on changes across Google, Meta, programmatic platforms, bidding algorithms, and ad formats.

Identify new opportunities across channels and propose structured tests.

Continuously improve AI-assisted workflows for campaign management, testing, and analysis.

Key Performance Indicators

CAC and LTV

ROAS

Paying subscriber conversion and quality

Return-to-watch and engagement of acquired users

Creative and audience testing velocity

Campaign tracking and execution accuracy

Reporting and optimization turnaround time

Candidate Profile

We are looking for a performance marketer who:

Takes ownership of campaigns from setup through optimization.

Is focused on quality acquisition rather than vanity installs .

Makes decisions based on data and structured experimentation.

Is comfortable managing campaigns independently with limited supervision.

Uses AI and automation to improve speed and performance without compromising analytical rigor.

Understands fast-changing digital advertising platforms and consumer acquisition funnels.

Requirements

4+ years of experience in Performance Marketing / Paid Acquisition.

Experience managing campaigns hands-on across Google Ads and Meta Ads .

Programmatic advertising experience is a plus.

Experience in OTT, entertainment, consumer subscription, media, or high-volume consumer businesses preferred.

Strong knowledge of campaign optimization, audience targeting, bidding, and creative testing.

Experience with GA4, AppsFlyer, or equivalent attribution/analytics platforms .

Strong analytical and reporting skills.

Practical experience running structured A/B tests.

Experience using AI tools or agents for creative variations, copy generation, campaign analysis, or workflow automation.

Understanding of subscription/recurring revenue funnels is preferred.

Experience with regional or vernacular audience targeting is a plus.

Familiarity with ASCI advertising guidelines is an advantage.

Regional language knowledge is a plus.