Performance Marketing Specialist

Job Title: Performance Marketing Specialist (Google, LinkedIn & Meta Ads)

Requirements:

• •3–5 years of experience in performance marketing with proven success in Google Ads, LinkedIn Ads, and Meta Ads.
• •Expertise in audience segmentation, media buying, campaign optimization, and funnel strategy.
• •Strong knowledge of Google Ads Editor, Google Tag Manager, Meta Business Suite, and GA4.
• •Proficient in ad copywriting, creative briefing, and collaboration with design teams.
• •Excellent analytical, project management, and communication skills.

Key Responsibilities:

1.Google Ads Campaigns

• •Plan, execute, and optimize campaigns across Search, Display, YouTube, Shopping, and Performance Max.
• •Conduct keyword research, build audience targeting, and run A/B tests on ad copy and extensions.
• •Set up conversion tracking, enhanced conversions, and remarketing using Google Tag Manager.
• •Monitor and report on campaign performance metrics including CTR, CPC, conversion rate, and ROAS.

2.LinkedIn Ads (B2B Focus)

• •Create and manage Sponsored Content, Lead Gen Forms, Message Ads, and Text Ads targeting decision-makers.
• •Develop and manage job-title, industry, company-size, and ABM-based targeting strategies.
• •Optimize lead generation campaigns to reduce CPL and improve lead quality.
• •Align LinkedIn campaigns with sales goals and B2B funnel stages.

3.Meta Ads (Facebook & Instagram)

• •Manage campaigns across Traffic, Engagement, Conversions, Lead Generation, and Retargeting objectives.
• •Create and test custom audiences, lookalike audiences, and interest/behavior-based targeting.
• •Optimize creatives, placements, and bidding strategies for campaign effectiveness.
• •Track performance through Meta Events Manager and troubleshoot pixel tracking issues.

4.Analytics & Reporting

• •Develop real-time dashboards using GA4, Looker Studio, and platform-native tools.
• •Generate weekly and monthly reports with insights and recommendations.
• •Conduct full-funnel analysis and multi-channel attribution modeling.
• •Use data to guide budget allocation and scaling decisions.

5. Analytics & Reporting

• •Develop real-time dashboards using GA4, Looker Studio, and platform-native tools.
• •Generate weekly and monthly reports with insights and recommendations.
• •Conduct full-funnel analysis and multi-channel attribution modeling.
• •Use data to guide budget allocation and scaling decisions.

6.Campaign Strategy & Execution

• •Plan and execute full funnel paid campaigns aligned with business objectives.
• •Coordinate with creative, content, and web teams to develop ad assets and landing pages.
• •Forecast budgets, manage spends, and adjust campaigns to meet KPIs and ROI goals.
• •Maintain testing frameworks and implement continuous optimizations.