Principal, Business Analyst

About Coupang

Coupang is one of the world’s fastest-growing e-commerce platforms, redefining the customer experience through technology and operational excellence. In Taiwan, Coupang is rapidly expanding its retail business, focused on delivering best-in-class selection, pricing, and customer experience.

Role Overview

As a Retail Business Analyst , you will play a key role in driving data-driven decision-making across Coupang Taiwan’s retail organization. You will partner closely with Merchandising, Pricing, Supply Chain, and Operations teams to analyze performance, identify growth opportunities, and optimize business outcomes.

This role requires strong analytical capabilities, business acumen, and the ability to translate complex data into actionable insights.

Key Responsibilities

Business Performance & Insights

Analyze retail KPIs including sales, margin, inventory turns, and customer behavior to identify trends and performance gaps

Provide actionable insights to improve category growth, profitability, and operational efficiency

Build dashboards and reports to monitor daily/weekly/monthly business performance

Pricing & Promotion Analytics

Support pricing strategy through competitive benchmarking and elasticity analysis

Evaluate promotional effectiveness and ROI, recommending improvements for future campaigns

Partner with merchandising teams to optimize assortment and pricing decisions

Inventory & Supply Chain Optimization

Analyze inventory health, demand forecasting accuracy, and replenishment efficiency

Identify risks such as stockouts and overstock, and propose mitigation strategies

Collaborate with supply chain teams to improve operational efficiency

Strategic Projects

Support strategic initiatives such as new category launches, vendor performance analysis, or market expansion

Conduct deep-dive analyses to identify growth opportunities and operational improvements

Develop business cases and present recommendations to leadership

Data & Stakeholder Collaboration

Work cross-functionally with Merchants, Operations, Finance, and Tech teams

Translate business requirements into data solutions

Communicate insights effectively to both technical and non-technical stakeholders

Basic Qualifications

Bachelor’s degree in Business, Economics, Statistics, Engineering, or related field

8+ years of experience in business analytics, consulting, e-commerce, or retail

Strong analytical skills with proficiency in Excel and SQL

Experience working with large datasets and building dashboards (e.g., Tableau, Power BI)

Strong problem-solving skills and attention to detail

Preferred Qualifications

Experience in e-commerce or fast-paced retail environments

Familiarity with pricing, merchandising, or supply chain analytics

Proficiency in other data analytic tools (preferred)

Strong communication skills in English (highly preferred)

Ability to thrive in a fast-paced, ambiguous environment

Key Competencies

Data-driven decision-making

Strong business judgment

Ownership and accountability

Stakeholder management and communication

Agility and adaptability

Recruitment Process and Others

Recruitment Process

Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer

The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.

Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

This job posting may be closed prior to the stated end date for application if all openings are filled.

Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.

Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

Privacy Notice​

Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/ ​