Principal Publishing Strategist

THE COMPANY

KRAFTON is dedicated to identifying and publishing games worldwide that offer a uniquely enjoyable experience, crafted by our globally recognized production studios known for their distinctive creativity. We continuously push the boundaries of gaming enjoyment by embracing new challenges and technologies and expanding our platforms and services to captivate an even larger fan base. Best known for the genre-defining worldwide sensation PUBG: Battlegrounds, our stellar studios based across the globe include PUBG Studios, Striking Distance Studios, Unknown Worlds, Bluehole Studio, RisingWings and more. In collaboration with our passionate and driven team, we strive to establish ourselves as a renowned creator of masterpieces in the global gaming market.

THE OPPORTUNITY

KRAFTON Americas operates as the regional publishing arm of a Seoul-headquartered global studio, supporting a portfolio that includes the PUBG and Subnautica franchises. You will join a close-knit, high-accountability publishing team that works across multiple titles simultaneously, partnering closely with a cross-functional team of publishing craft experts. Our GPD counterparts own global strategy; our team's value lies in bringing deep regional expertise, agile execution, and a clear player perspective to the table.

As Principal Publishing Strategist, you'll own the strategic layer of that work: developing market opportunity assessments, investment proposals, and business cases that carry the team's regional perspective to global executive leadership, and shaping how KRAFTON invests next in the Americas. You'll also lend your publishing skillset across the team's active workstreams, spanning both announced and unannounced titles. Your deliverables are consumed at the highest level of the company, which means the bar is decision-ready, every time.

This is a 6 month W2 contract.

RESPONSIBILITIES

Lead development of market opportunity assessments, investment proposals, and business cases for the North America market, from thesis through decision-ready executive presentation

Synthesize market, competitive, and user data (Sensor Tower, Newzoo, first-party sources) into clear strategic arguments, including business model scenarios for proposed products

Pressure-test strategic recommendations against how global publishing leadership evaluates opportunity, risk, and portfolio fit, and advise team leadership on positioning and executive communication

Support alignment with PMO, HQ stakeholders, and partner organizations across strategic workstream cadences

Provide regional publishing expertise to GPD partners across announced and unannounced titles, bringing an NA market and player perspective to global plans

Support go-to-market planning, launch beats, and live-service publishing decisions for titles in the team's remit

Contribute regional market and competitive intelligence to inform GPD partner requests and title-level publishing decisions

Contribute to the team's ongoing market research and documentation rhythm

QUALIFICATIONS

12+ years of experience in game publishing, publishing strategy, or brand marketing within the games industry

Experience leading publishing or marketing strategy for a AAA live-service title

Track record of building and delivering strategic recommendations to executive leadership

Hands-on experience developing decision-oriented executive presentations

Experience operating across multiple regional markets and coordinating with a global or headquarters organization

Fluency working with market, revenue, and user data (MAU/DAU, revenue, acquisition metrics) to support strategic arguments

English business communication skills, written and verbal

Strong interest in and knowledge of the games industry across genres and platforms

No impediment to occasional international travel

PREFERRED QUALIFICATIONS

Demonstrated ability to bridge cultural, communication, and decision making differences between an Asia based headquarters and a U.S. regional organization.

Bilingual Korean and English proficiency

Category depth in shooters or live-service PC and console titles

Experience coordinating game marketing with entertainment or transmedia initiatives (film, series, esports)

Experience in both regional and headquarters-level publishing roles

Experience presenting to or preparing materials for C-level and board-level audiences

Reasonable Accommodation

KRAFTON Americas is committed to the full inclusion of all qualified individuals. As part of this commitment, the Company will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to apply for an open position, perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the HR Talent team at KRAFTON Americas, to begin the interactive process.

EEOC statement

KRAFTON Americas provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.

In California, the expected salary range for this position is $137,000-$188,000. The listed expected salary range represents a good faith estimate and the actual pay may depend on a variety of job-related factors that can include experience, education, skills, and location.

Don’t meet every single requirement?

Studies have shown that women and people of color are less likely to apply at jobs unless they meet every single qualification. At Krafton we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You might just be the right candidate for this or other roles.

Due to recent scams, our recruiters will only reach out to you via @sds.com, @krafton.com or @pubg.com. If you received an email and are unsure you can always email [email protected].