Product Manager Lead (Front End)

Product Manager Lead (Front End)

Location: San Francisco, CA (hybrid)

At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 200 million single-use plastic bottles and 715,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel.

Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go.

At Rothy’s, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day.

About the Team:

Rothy’s is a well-oiled machine thanks to the expertise of our Technology team. These whizzes keep all things tech-related ticking—both externally on our beautiful site and internally by providing essential IT assistance to all other departments. As a modern, fast-moving company, technology is part of everything we do—and we couldn’t do it without the brains behind the curtain.

About the role:

The Lead Product Manager (Director level) role sits at the center of our organization, connecting Engineering, Customer Experience (CX), Marketing, Retail, Wholesale, and business stakeholders to deliver impactful digital and omnichannel solutions. This leader will be responsible for building, mentoring, and guiding a team of Product Managers aligned to Ecommerce/Marketing, Retail, and Wholesale functions. The role requires a balance of strategic leadership and hands-on execution—setting vision and direction while ensuring delivery excellence. You will translate business objectives and customer insights into clear, actionable product strategies that drive measurable outcomes, and foster a collaborative, high-performing product organization in a fast-paced environment.

What you’ll do:

Define and own the product vision, strategy, and multi-year roadmap across Ecommerce/Marketing, Retail, and Wholesale domains, aligning with overall business goals and revenue targets

Build, lead, and mentor a team of Product Managers, providing guidance, coaching, and career development while establishing best practices across the function

Serve as the central leadership hub between Engineering, Customer Experience (CX), Marketing, Retail, Wholesale, and executive stakeholders to ensure alignment and execution

Oversee multiple cross-functional squads (engineering, UX/design, QA) embedded within business groups to deliver high-impact, scalable solutions

Guide the translation of business needs and customer insights into well-defined product requirements, user stories, and success metrics across teams

Establish prioritization frameworks to ensure initiatives are aligned to business value, customer impact, and technical feasibility

Drive end-to-end product delivery across teams—from discovery and planning through launch, optimization, and iteration

Partner closely with Marketing and Retail leaders to enhance digital customer journeys, in-store experiences, personalization, and conversion optimization

Leverage data, analytics, and experimentation frameworks to inform decision-making, measure product performance, and continuously improve outcomes

Act as the executive voice of the customer by ensuring feedback, usability insights, and market trends are embedded into product strategy

Ensure alignment across stakeholders through clear documentation, roadmaps, governance, and consistent communication cadences

Scale product management processes, tools, and operating models to support a growing, multi-domain product organization

You are:

A strategic product leader who can connect company objectives to cohesive, cross-channel product strategies

An experienced people manager who enjoys building, mentoring, and scaling high-performing product teams

Highly collaborative, thriving at the intersection of technical, business, and customer-facing teams across multiple functions

Customer-obsessed, with strong intuition for user needs across digital and physical experiences

Data-driven, comfortable using metrics, experimentation, and insights to guide team and product decisions

An excellent communicator who can influence stakeholders at all levels, including executive leadership

Organized and decisive, able to manage competing priorities across multiple domains and drive clarity in ambiguity

Technically fluent enough to partner effectively with engineering leadership on complex systems

Results-oriented, with a strong sense of ownership, accountability, and focus on business impact

You have:

8+ years of product management experience, including experience leading or mentoring Product Managers

Proven experience owning product strategy across e-commerce, marketing technology, retail, or omnichannel platforms

Strong track record of delivering customer-facing and operational products that drive measurable business impact

Experience managing and scaling cross-functional teams across engineering, UX/design, and QA

Deep familiarity with e-commerce platforms, CMS, CRM, marketing automation tools, and analytics platforms (e.g., Google Analytics, Adobe Analytics, or similar)

Strong understanding of customer journeys, conversion funnels, omnichannel experiences, and digital marketing ecosystems

Experience establishing product management best practices, including roadmapping, prioritization, and discovery frameworks

Expertise in writing and overseeing product requirements, user stories, and backlog management in tools like Jira, Asana, or similar

Comfort operating in Agile or Scrum environments at scale

Strong analytical skills with the ability to interpret complex data and translate insights into strategic action

Bachelor’s degree in a relevant field (business, technology, or similar); MBA or equivalent experience is a plus

Our benefits :

Generous paid time off

401k matching

Comprehensive health plans for you and your family

Supplemental mental health benefits

Monthly wellness reimbursement

Dog friendly offices

Employee Discount Program!

Pay range:

$236,000 - $300,000/Annually

Base pay is one part of the total rewards package that is provided to compensate and recognize !employees for their work. This role may be eligible for additional discretionary bonuses/incentives, as well as a comprehensive benefits package.

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