Product Marketer

The brands on your kitchen shelf are run by people doing extraordinary work that nobody sees.

We're building the platform they run on, and a brand they'll be proud to be part of.

Confido is the AI operating system that runs cash application, deductions, trade and planning in one place for CPG brands. That means Finance, Sales, and Ops finally work on the same number.

We’re trusted by 250+ brands managing $20B+ in revenue, including Daisy, OLIPOP, Simple Mills, Idahoan, and more. We've achieved best-in-class growth and recently raised a $55M Series B led by Insight Partners to accelerate our momentum.

If you want your work on shelves everywhere — and outsized ownership while you build — we'd love to meet you.

About the job

Most product marketers spend their careers making an average product sound better than it is. This role is the opposite.

We have built something rare: AI infrastructure that CPG teams genuinely love and will not give up. The stickiness is real, and category leaders keep choosing us. What we have not done yet is tell the world why we are better, and that gap is wide.

Today our positioning, customer proof, and competitive story are spread thin across the team. Our product is ahead of its story, and you close that gap. You own how our products show up in the market: how each area is positioned, why we win, and how we turn product and customer moments into demand. You power the GTM team with a story sharp enough to sell on, and you help define the category we are building.

This is a founding role. You are one of the first PMMs at Confido, here early enough to shape how the whole function works. Product Marketing reports to the VP of Marketing.

What You'll Own

You own strategy, programming, and the moments: what gets said, to whom, and where. This is a role for someone who wants to make the thing, not brief it out.

Own

Positioning, messaging, and narrative for the platform, sharpened as the product evolves

Product-market clarity: the ICP, buyer, user, jobs to be done, alternatives, and why customers expand

Product launches end to end: the plan, narrative, and cross-functional orchestration that turn new features into pipeline

The customer-insight engine: lightweight automations (Gong, HubSpot, Zapier) that turn calls and win/loss into the themes, quotes, and proof that feed positioning and competitive intel

GTM enablement: the battlecards, and messaging that arm reps to win

Case studies and customer proof, sourced, written, and deployed into Sales hands at the right moment

An integrated plan connecting the product roadmap to the marketing calendar across lifecycle, social, partnerships, AEO, and brand moments

How You're Measured

We measure product marketing on the pipeline it moves and the deals it wins, not on activity.

Deal velocity and win rate (primary). Sharp positioning and enablement move qualified deals faster and beat the alternatives more often

Influenced pipeline and its trajectory. Every deal maps to one of five motions: inbound, outbound, referral, partnerships, upsell. The signal that matters most is trajectory: the share of pipeline we build rather than rent, growing over time

Launch impact. New products are measured on adoption and the pipeline they generate, not on shipping

Enablement effectiveness. Reps are equipped, using your assets, and able to defend against competitors in live deals

What You'll Need

7+ years in product marketing. This is a clear PMM role, and we want someone who has done the craft, not an adjacent function

Ideally in one of two worlds: CPG or commerce software, building the workflows our customers already live in, or B2B technology, where you translated genuinely complex products into clear entry points

Excellent writing and narrative instincts. You turn a complex product into sharp, credible positioning

Financial and quantitative fluency: comfortable reporting on pipeline influence and deal velocity

Strong cross-functional project management, and the judgment to build enough structure without slowing the work down

Willingness to work at our NYC Headquarters 5 days a week

🌴 Perks + Benefits

Equity — own a meaningful piece of the company you’re helping build

Fully paid health coverage through Aetna — we cover 100% of employee premiums

Top-tier dental and vision coverage through Guardian

Carrot Fertility Pro — comprehensive fertility and family-forming support

12 weeks of paid parental leave

Unlimited PTO — plus regular 4-day holiday weekends we actually take

401(k) through Vestwell

Paid relocation support — we’ll help you make the move to NYC

Fully equipped workspace from day one — laptop, monitor, keyboard, and a $200 stipend to personalize your setup

Team perks — catered Friday lunches, team dinners, and unlimited coffee + snacks featuring products from the brands we work with

Confido provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.