Product Marketing Manager

The Role

As a Product Marketing Manager (all genders), you'll help prospects and users unlock the full value of Lucanet's solutions, with a particular focus on our xP&A solution, in a highly strategic role that drives measurable growth for the business.

You'll work closely with Product, Sales, GTM, and Marketing teams to build a deep understanding of our target customers and buyers, owning product messaging, positioning, sales enablement content, and engagement journeys across every stage of the customer and buyer journey. We look for people who keep growing, take real ownership, and lift the people around them.

What you'll do

Lead go-to-market initiatives for xP&A, including launch strategies, messaging frameworks, and engagement plans for new features

Translate complex product capabilities into clear, customer-centric value propositions that resonate with target buyers

Drive win-loss analysis using Gong, Salesforce, and Lightdash to inform data-driven strategic decisions

Plan and execute go-to-market activities, including video content, webinars, and AI-powered engagement strategies

Build and scale enablement assets that are practical, engaging, and widely adopted by internal teams

Partner with Product, Sales, and Marketing teams to ensure consistent messaging across all touchpoints

Track competitors and equip customer-facing teams with battlecards, insights, and targeted training

Use storytelling to communicate customer value, going beyond feature lists to highlight business outcomes

What you bring

You have:

Led product positioning, messaging, and GTM execution for a SaaS product, driving measurable sales impact

Transformed complex product features into value propositions tailored to distinct buyer personas

Led product launches from planning through execution, aligning teams and driving market success

Built enablement assets that customer-facing teams have adopted and used to drive results

Excellent English communication skills for collaborating in an international environment

Experience working with tools such as Gong, Salesforce, or Lightdash for data-driven marketing decisions

A track record of translating market trends and customer needs into actionable strategic insights

Perks at work

Flexible and hybrid working, our Lucaflex model lets you plan your working hours and location according to your needs and professional responsibilities

Remote work from another country, work up to 90 days a year outside your home country, supported by our partner Workflex

Professional development budget, get dedicated time, resources and budget to build the skills for your career path

Structured feedback process, Lucanet Engage supports your personal and professional development through regular dialogue

Paid volunteer days, take the time to volunteer, alone or with your team, for causes you care about

Health and wellbeing support, access company wellbeing programs, sport subsidies and mental health support through external partners

Paid vacation days, take 28 days a year to rest, travel and recharge

Private health insurance coverage

Group life assurance, financial protection for your loved ones

Pension support, build your retirement savings with employer pension contributions

#LI-Remote #LI-MH1

About Lucanet

Lucanet is the CFO solution platform for modern finance and tax teams, automating processes from consolidation and financial planning to tax compliance, ESG reporting, and cash management. More than 6,000 companies worldwide rely on our easy-to-use, out-of-the-box SaaS platform. We're PE-backed and growing across global markets.

Behind the platform is a global team of 900+ people who care about doing the work well. We challenge each other to move fast without cutting corners and build solutions that change how finance and tax leaders operate. If you want your work to have real reach, and your growth is important to you, Lucanet is the right place for you.

Discover more about Lucanet as an employer.

Powered by uniqueness

Everybody is different here and we like it that way. We welcome people of every gender identity, sexual orientation, ethnicity, national origin, religion, age, and disability, exactly as they are. What you bring is what matters. If you need an adjustment to take part in our hiring process, let us know. See yourself in this role? We want to hear from you.

Please keep your CV focused on your experience and skills, rather than including your photo, age or marital status.

Learn more about our DE&I journey.

Data protection

Your personal data will be processed in accordance with GDPR requirements. Find out how we keep your data safe: Lucanet data protection policy .