Product Marketing Specialist

At ABB , we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Marketing & Sales Manager

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Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is: Onsite

This role is contributing to the Electrification Service Business Area in South Africa.

You will be mainly accountable for:

Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.

Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.

Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).

Executing annual marketing plan in collaboration with relevant division and/or product groups.

Developing business plans focused on driving business development for a defined market.

Coordinates market analyses with the Sales team and defines appropriate forecasts and plans related to product marketing.

Evaluates and shares customer research, market conditions, and competitor data.

Oversees the sales execution for assigned products by providing relevant materials and guidance to the Sales team(s).

Drives sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to each salesperson.

Collaboration/ Leadership

Provides product and technical support to the Sales team.

Builds and maintains strong relationships with new and existing customers to ensure ongoing customer satisfaction.

Collaborates with the Order Handling and the Logistics team to ensure operational efficiency in inventory management and customer satisfaction on delivery.

Facilitates knowledge sharing and cross-collaboration

Qualifications for the role

National Diploma/BTech/ BEng Electrical Engineering

8 years relevant experience

Proven experience of LV and Medium Voltage Switchgear

We want you to bring your full self to work—your ideas, your energy, your ambition. You'll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, e veryday.

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Preference will be given to candidates from designated groups, including persons with disabilities, in line with the company’s Employment Equity Plan and Employment Equity Act requirements.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.