Regional Sales Director, EMEA North

Location: UK Remote / Coventry | Regular presence in Coventry required | Travel: approximately 50% across EMEA North

Lead growth across data driven manufacturing and analytics

At Minitab, we help organisations make smarter decisions through data, improving quality, streamlining operations and accelerating digital transformation. Our analytics and software solutions are trusted by leading organisations worldwide.

We’re looking for a Regional Sales Director, EMEA North based in the UK to lead and grow our presence across the region, with responsibility for the UK, Ireland and Nordics. This is a high impact leadership role where you’ll shape regional strategy, develop a high performing sales team and work directly with customers, particularly within manufacturing, industrial and engineering led sectors.

If you’re a commercially driven sales leader who enjoys building teams, developing markets and remaining close to complex enterprise deals, this is an opportunity to make a meaningful impact across one of Minitab’s key regions.

What you’ll be doing

Own and deliver regional revenue targets across software and services, driving consistent and sustainable growth

Define and execute the go to market strategy for EMEA North, aligned with Minitab’s global priorities

Build a high performance culture with clear expectations, strong coaching and accountability for results

Build and maintain a strong, predictable pipeline through direct sales, channel partners and strategic alliances

Lead a consultative, value based sales approach, connecting Minitab’s analytics and manufacturing solutions to measurable business outcomes

Remain close to strategic opportunities, engaging directly with senior stakeholders and supporting the team through complex enterprise sales cycles

Champion the Customer Engagement Lifecycle (CEL) to drive strong customer outcomes and long term value

Collaborate closely with Marketing, Customer Success, Alliances, Product and Professional Services to identify and deliver growth opportunities

Recruit, develop and retain a high performing, geographically distributed sales team

Coach the team on territory planning, account strategy, pipeline development, forecasting, negotiation and closing

Ensure disciplined use of CRM (Dynamics) and sales processes to provide visibility, predictability and accountability

Stay close to market trends across the UK and Northern Europe, particularly within manufacturing, Industry 4.0 and analytics adoption

What we’re looking for

A hands on sales leader who combines strategic thinking with a willingness to engage directly with customers and support deal execution

Proven experience building, leading and developing enterprise sales teams

Strong background in enterprise software, ideally within analytics, manufacturing, engineering or industrial technology

Experience selling across UK and EMEA markets, with an understanding of different regional buying behaviours and business cultures

Deep expertise in consultative and value based selling

Ability to clearly articulate how technology delivers measurable business value, including quality improvement, cost reduction and operational efficiency

Experience building executive level relationships within complex, matrixed organisations

Strong commercial discipline across account planning, pipeline development, forecasting, negotiation and closing

Excellent leadership, communication and coaching skills

Experience

10+ years’ experience in enterprise software sales, including SaaS and/or on premise solutions

3+ years leading regional or enterprise sales teams

Strong track record of delivering against challenging revenue targets

Experience working across UK and Northern Europe, ideally including the Nordics

Experience selling into manufacturing, engineering or industrial sectors is highly desirable

Experience with subscription and recurring revenue models

Strong cross functional leadership across Sales, Marketing, Customer Success and Professional Services

Experience developing and growing strategic enterprise accounts

Familiarity with Dynamics CRM is advantageous

Willingness to travel approximately 50% across the UK and EMEA North, with occasional wider international travel

How you work

You combine strategic thinking with hands on commercial leadership

You create clarity, accountability and momentum within your teams

You are commercially astute, customer focused and comfortable operating across different European markets

Education

Bachelor’s degree or equivalent experience in Business or a related discipline

Familiarity with structured, consultative sales methodologies

Why join Minitab?

At Minitab, you’ll be part of a global organisation helping customers turn data into real world impact. From improving manufacturing quality and operational performance to enabling smarter decision making, our solutions are at the heart of continuous improvement for organisations around the world.

As Regional Sales Director, EMEA North, you’ll have the opportunity to shape the direction of a strategically important region, develop an established sales organisation and play a direct role in accelerating Minitab’s growth across Northern Europe.

You’ll join a collaborative, supportive global team where your leadership, commercial judgement and ability to develop people will have a visible impact.

Inclusion at Minitab

We’re committed to building a diverse and inclusive workplace. We welcome applications from all backgrounds and encourage candidates to apply even if they don’t meet every requirement listed.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.