Regional Sales Director, Industrial - India/APAC/China

Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative technical and marketing minds driven by a shared mission to engineer the future and safeguard our planet.

As a member of our team, you'll dive into an environment that encourages learning and boundary-pushing every day. You'll be part of an agile and dynamic workplace where today's solutions are built for tomorrow's challenges. Sales Director India/APAC is responsible for providing strategic leadership and commercial direction across our sales leaders and teams in India, APAC and China. This critical role is responsible for developing a unified regional growth strategy, driving high-impact commercial execution and strengthening our competitive position across the India/APAC/China region.

As a senior member of the global commercial leadership team, you will lead a matrixed, multi-country organization with a focus on transformational growth, cross-border collaboration and sales excellence. You will coach and empower regional sales leaders, establish long-term customer partnerships, and influence corporate-level decision-making in line with global strategy. The position is based out of Armstrong’s regional office in Delhi and requires frequent travel (80%) across the India, APAC and China region.

Key Responsibilities

Strategic Leadership & Commercial Transformation

Define and implement the overarching commercial strategy for India/APAC/China, translating global growth objectives into regionally relevant plans and sales structures.

Act as the executive sponsor and coach to all India/APAC/China regional sales leaders, ensuring consistency in vision, discipline in execution, and local adaptability across sub-regions.

Influence and align with corporate stakeholders on portfolio direction, investment priorities, pricing governance, and long-term customer engagement models.

Serve as a visible, credible ambassador for Armstrong in key markets—building trust with customers, policy influencers, partners, and internal stakeholders.

Drive commercial transformation initiatives including BOD, lifecycle revenue models, channel modernization, and customer segmentation refinement.

Collaborating with key account managers globally and regionally whilst leveraging sales capability regionally and globally

2. Regional Sales Leadership Across India/APAC/China

Lead a matrixed team of senior sales leaders across India/APAC/China, ensuring operational alignment, strategic clarity, and commercial performance.

Establish a region-wide culture of high accountability, performance measurement, and continuous learning.

Build a leadership pipeline through rigorous coaching, structured development, and succession planning.

Actively facilitate cross-regional collaboration, breaking down silos and amplifying shared wins, tools, and insights.

3. Market Development & Growth Acceleration

Identify, assess, and prioritize high-potential markets, verticals, and customer segments within the India/APAC/China regions based on regulatory shifts, market maturity, and emerging demand.

Develop and lead the go-to-market strategy for India/APAC/China

Define and execute regional business development plans for strategic accounts, channel partners, and aligned to decarbonization and infrastructure renewal.

Partner with global marketing and product teams to ensure regional positioning reflects differentiated value and solution scalability.

4. Sales Execution & Governance

Deploy a consistent sales management and governance framework across the region—covering pipeline hygiene, forecast accuracy, pricing integrity, and contract controls.

Champion adoption of CRM, sales enablement, and analytics tools to increase visibility, performance, and accountability.

Oversee the Armstrong sales process to sell the full suite of offerings, emphasizing value-based selling to highlight customer-specific outcomes and benefits.

Collaborate with the global SIOP and finance teams to align revenue targets with operational capacity and margin goals.

Ensure all commercial activity supports long-term customer value and profitable growth, rather than short-term volume wins.

5. Talent, Culture & Customer-Centricity

Champion a diverse, inclusive, and entrepreneurial team culture grounded in Armstrong’s values and customer centricity

Create a talent ecosystem that attracts, retains, and develops top-tier commercial leaders across multiple geographies and cultural contexts.

Build strong relationships with customers at the executive level, serving as a trusted advisor and escalation point for key accounts.

Embed a customer-centric approach to all sales activities—from consultative engagement to solution delivery and lifecycle service.

What We’re Looking For

To thrive in this role, you should bring:

Education and Experience

Bachelor’s degree in Mechanical/Electrical, Business or related field (MBA or equivalent executive education strongly preferred).

15 to 18 years of progressive commercial leadership experience, including significant experience in managing regional sales leaders across India/APAC/China area, or similarly complex international territories.

Substantial experience in industry-related direct sales including the Industrial Gas and Industrial fluids segments and/or vertical markets, particularly in solution and value-based sales.

Substantial proven track record of delivering growth in direct sales including Industrial fluid flow solutions and/or vertical markets, specifically in solution and value based sales

In depth understanding of regional market dynamics, regulatory frameworks, and customer decision-making in India/APAC economies.

Expertise in navigating long-cycle, high-value solution sales with multiple stakeholders (contractors, OEMs, engineering consultants, end users).

Strong financial acumen and experience managing regional P&L, budgeting, and strategic investment decisions.

Substantial experience in tracking and sales reporting through CRM and other tools

Fluent in English, additional regional languages a strong advantage.

Technical and Sales Skills:

In-depth knowledge of Industrial Fluid and Gas applications, solutions and systems

Substantial experience in tracking sales information of customers, forecasts, and reports using related software applications such as CRM.

Substantial understanding of complex B2B sales cycles and negotiation techniques, consultative & solution selling.

Substantial experience in getting solution specified as Basis of Design.

Passion to win in your local marketplace.

Proven track record of exceeding sales targets and achieving revenue growth.

Proficiency in Microsoft Office 365.

Create and deliver compelling presentations to prospective customers to demonstrate the value of products and services.

Use Armstrong's sales process and value tools to present sustainable solutions that deliver energy efficiency and long-term savings.

Soft skills and other requirements:

Exceptional communication skills

Strategic thinking and clear articulation of that

Strong, team-oriented leadership skills with presence and a bias for action.

Strong attention to detail and highly organized.

Why Armstrong Fluid Technology?

By joining us, you’ll become part of a global community dedicated to pushing the boundaries of fluid-flow technology. You’ll have endless opportunities to learn, grow, and make a significant impact on the world by reducing carbon emissions and energy costs. Together, we'll build tomorrow’s solutions today and enjoy a safer and greener world.