Sales Development Representative

CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.

Job Overview

We are seeking a motivated and results-driven SaaS Sales Development Representative (SDR) to join our growing sales team. The SDR will play a critical role in generating qualified sales opportunities by identifying, engaging, and nurturing prospective customers. This position is ideal for someone who thrives in a fast-paced technology environment and is passionate about sales, communication, and relationship building.

Key Responsibilities

Prospect and identify potential clients through outbound calls, emails, LinkedIn outreach, and social selling.

Qualify inbound and outbound leads based on business needs, budget, authority, and timing.

Schedule meetings and product demos for Account Executives.

Maintain accurate prospect and pipeline activity within CRM systems.

Research target accounts and personalize outreach strategies.

Collaborate with marketing and sales teams to optimize lead generation campaigns.

Consistently achieve or exceed monthly KPIs and quota targets.

Stay informed about SaaS industry trends, competitors, and product offerings.

Build and maintain strong relationships with prospective customers.

Required Qualifications

Excellent verbal and written communication skills.

Strong organizational and time management abilities.

Ability to handle objections and communicate value effectively.

Self-motivated, coachable, and goal-oriented mindset.

Preferred Skills

Familiarity with SaaS sales methodologies and sales funnels.

Experience using CRM platforms such as Salesforce or HubSpot is a plus.

Experience with outbound prospecting tools and sales engagement platforms.

Knowledge of B2B sales environments.

Strong problem-solving and active listening skills.

Key Performance Indicators (KPIs)

Number of qualified meetings booked

Outbound activity metrics (calls, emails, LinkedIn touches)

Lead conversion rates

Pipeline contribution

Monthly and quarterly quota attainment

Compensation & Benefits

Competitive base salary + uncapped commission structure

Health, dental, and vision insurance

Paid time off and holidays

Career growth and advancement opportunities

Ongoing sales training and mentorship

Hybrid work flexibility

Why Join Us?

Join a high-growth SaaS company where innovation, collaboration, and career development are valued. You’ll have the opportunity to work alongside experienced sales leaders, contribute directly to revenue growth, and build a successful career in tech sales.

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Base Salary Range

$60,000 — $60,000 USD

Backed by Roper Technologies, Inc. (Nasdaq: ROP), CentralReach is entering an exciting phase of growth, innovation, and scale.

Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.

We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.

Be part of a market leader driving the future of care. Explore opportunities at centralreach.com/careers .

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