Sales Development Representative - Canada

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. We’re a team of 800+ employees, working remotely across 28 countries. Our flagship products include: JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture.

Here you can read some of our customer stories: https://appfire.com/resources/resource-library/customer-stories

About the Role

The SDR will drive outbound prospecting and pipeline development with a primary focus on Appfire’s Flow product and emerging cross-sell opportunities across our portfolio of over ~20k existing Appfire customers, globally. This role is key to identifying new prospects, creating demand, and opening doors to new revenue streams.

Key Responsibilities

Research target accounts and identify key decision makers for outbound campaigns

Execute personalized outreach via email, phone, and social channels to generate interest in Flow and other Appfire products

Qualify prospects and schedule meetings for Account Executives to advance opportunities

Track activities and maintain accurate records in Salesforce to support forecasting and reporting

Work closely with marketing and product teams to refine messaging and identify new cross-sell targets

Consistently meet or exceed monthly goals for meetings booked and pipeline created

Qualifications

1–2 years of outbound prospecting or inside sales experience preferred

Strong written and verbal communication skills

Comfortable with high outbound activity and able to handle rejection constructively

Ability to research accounts and personalize outreach for different industries and roles

Familiarity with Salesforce and sales engagement tools (Sales Navigator, Gong, ZoomInfo and Calendly) is a plus

What We Offer

Base salary plus commission tied to meetings and pipeline generated

Training in prospecting strategies and cross-sell opportunities

Clear career path to Inside Sales and Account Executive roles

Equity

Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth.

• Paid time off
• Employees receive 25 days of paid time off per year, with the option to carry over up to 10 unused days to the following year. After 5 years of employment, employees receive 30 days per year.

Canadian public holidays are also observed.

Training and personal development

Grow with Appfire University — our custom, on-demand learning platform designed to support your continuous development.

• Health insurance
• Appfire provides comprehensive coverage through Empire Health, including medical, dental, and vision insurance. Additional protection includes life insurance, critical illness coverage, accidental death and dismemberment, and long-term disability insurance.

• Sport Allowance
• To promote health and well-being, Appfire offers a yearly sport allowance of CAD 600, which can be used to cover the cost of various fitness or outdoor activities — from gym memberships to sports equipment.

Volunteering

Every employee receives 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities.

Flexibility that fits how you work best

The role is fully remote within Canada.

#LI-Remote

Market recognition

Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards .

Equal Employer Opportunity (EEO)

Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.